Nuria Corbi Carrasco – Mastering Branding For Self-Publishers

Sell more books by creating a book brand! If you’ve ever dreamed of building a powerful brand to boost your book sales, now is your chance to turn that dream into reality!

Branding has helped me sell more books, and I want the same success for you. You don’t need a marketing team or branding expert – this course will show you how to create a compelling brand identity all by yourself.

Build a brand to grow your sales!

Hi there,

In today’s crowded self-publishing world, having a powerful brand can be the difference between your book being just another title on the shelf or a must-read that captures readers’ attention.

Branding my books has not only led to much better sales but also created a loyal base of repeat customers who come back for more.

Now, I want to pass on that knowledge to help you achieve the same success. It’s an incredible feeling when your brand resonates with your audience, leading to more book sales and greater recognition for your work. And the best part? Your message is reaching readers all around the world!

If you’ve ever wondered how to stand out in the self-publishing market, or if you already have a few books published but struggle to gain traction, this course is the next crucial step for you to elevate your self-publishing journey.

But this isn’t just another generic branding course. This is a hands-on, results-driven approach to building a unique brand that reflects your voice and vision—an approach that may be different from what you expect.

This course is for anyone who wants to master the art of branding, whether you’re just starting out or looking to refine your existing brand to boost your book sales.

I will teach you how to develop a brand identity that connects with your target audience and gives you the best chances of success. You’ll learn to create everything yourself—no need for expensive branding agencies or designers. Your brand will be completely self-made and self-driven, from concept to execution. By the way, the branding strategies I used to grow my own self-publishing success are the very same ones I’ll share with you in this course.

Let’s do this!

What You’ll Learn In Mastering Branding For Self-Publishers

Welcome to the course!

• Welcome!

Introduction

• What Will You Need For This Course?
• Frequently Asked Questions
• Join The Affiliate Program – Spread The Love!
• Are You In Your Right Mind?
• Leave a testimonial

Branding Basics

• What Is Branding?
• Why You Should Brand Your Self-Publishing Business
• Examples Of Clever Branding
• What Is A Mission Statement?
• How To Use Your Mission Statement
• Let’s Create Your Mission Statement!
• Exercise: Come Up With A Mission Statement For Your Brand
• Mission Statement Case Study
• Mission Statement Infographic Download
• Create Your Mission Statement Worksheet Download
• Creating A Notebook Brand

Creating Your Brand Identity – Things you need to know

• Finding Your Unique Brand Identity
• Brand Value
• Brand Identity And Brand Value Working Together
• Defining your target audience.mp4
• Target Audience Case Study
• How To Determine Your Target Audience
• What Is A Customer Avatar?
• Customer Avatar Template Download
• What Are Brand Archetypes?
• Finding Your Brand Name
• Choosing Your Brand Name
• Brand name exercises.mp4
• Brand Name Exercises
• How Big Brands Chose Their Names
• Don’t Make This Mistake
• Fictional Case Study Example
• Finding Your Brand Voice
• Examples of Brands And Their Voices
• How To Develop Your Brand Voice
• Tips To Develop Your Brand Voice
• What Is A Language Style Guide?
• Language Style Guide Templates

Actionable Steps – Things you can do now

So far, we have learned about the basics of branding your books, but now comes the most important part: taking action and building your brand!

• What You Need To Do Now

Your Amazon Author Central Page

This lesson will help you make the most of your author page on Amazon. This is the first actionable step that you should take.

• Create Your Author Central Account & Author Page
• Writing Your Author Bio
• Worksheet: Crafting Your Author Bio
• Worksheet: Crafting Your Author Bio Download
• Author Bio Example Template
• Using ChatGPT To Help You Write Your Bio

Your Website Or Landing Page

This lesson is all about setting up a website or landing page so you can collect buyer emails.

• How To Set Up Your Website Or Landing Page
• Create A Landing Page In Convertkit
• Create An Author Website With Payhip
• Lead Magnet Ideas

Your Email List

The most important part of your brand is your email list. This lesson is all about setting up your list and what you can do with it.

• Why An Email List Is Important
• Why An Email Marketing Service Is Important
• What, When and How Much Should You Email
• Email Newsletter Ideas and Templates for Low Content Book Creators
• Email Newsletter Ideas and Templates for Non-Fiction Writers
• Email Newsletter Ideas and Templates for Fiction Writers
• Email Newsletter Ideas and Templates for Children’s Book Writers
• Email Newsletter Ideas and Templates for Colouring Book Creators

Your Social Media Account

Social Media is a great way to promote your books for free. This lesson is all about which social media platform you should use and what you can post.

• Social Media to Connect and Engage
• Picking the Right Platform
• Time for Pro Tips.mp4
• Posting on Social Media
• When and how often to post.mp4
• Use ChatGPT to Generate your Content Calendar

Bonus: Diversify Your Brand

One advantage of having a brand is that you can now diversify your product range. It’s a good idea not to have all your eggs in one basket, so here are some ideas to help you offer more to your customers.

• Let’s Recap – Your 4 Step Checklist
• Introduction to Diversifying Your Author Brand
• Creating Printables And Digital Products
• Selling Merchandise
• Offering Subscription Boxes and Memberships
• Hosting Workshops and Webinars
• Creating Online Courses

Congratulations on Completing the Course!

• Final Thoughts
• Please leave a testimonial

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