Allie Bjerk – Tiny Offer Lab

Here’s how your Tiny Offer journey unfolds…

MODULE 1:

The Tiny Offer Idea Generation Process

It All Starts With The Right Offer For The Right Audience…

In Module 1, you’ll learn to avoid the mistakes most digital product creators make, that cost them HUGE profits — not to mention months of frustration and wasted time.

We’ll dive in to…

• 5 reasons you need to be super clear on your WHO before you ever start building out your Tiny Offer Funnel
• How to use the 3P Method to easily identify your perfect WHO
• The 3 recession-proof niches you must be aware of before you narrow down your options
• Simple ways to validate demand and supply for your idea before you create your Tiny Offer
• The Stealth Map Method to learn how your ideal client feels, what they know, what they do, and what they buy
• Why your competition is irrelevant once you discover your blue ocean

MODULE 2:

Imagine Your Offer Suite

The Most Crucial Piece Of Your Tiny Offer Success Puzzle Is Your Irresistible Offer…

In Module 2, you’ll set up your 3-part Tiny Offer suite for maximum profits — and maximum results for your buyers.

We’ll dive in to…

• The 3 types of problems you need to solve with your Tiny Offer Suite
• 3 easy questions to ask to generate ideas for your Tiny Offer and a simple system for validating your offer
• How to create and name one-of-a-kind frameworks for your offer
• Turning your framework into a product and finding the Standout Element of your offer
• How to use the Offer Suite Wheel to determine the dollar value of each component of your Tiny Offer

MODULE 3:

Nail Product Creation

High-Converting Offers Have Pleasing Visuals And Practical Assets…

In Module 3, you’ll create a unique style for your Tiny Offer and get down to brass tacks by building out assets.

We’ll dive in to…

• How to brand the Tiny Offer way, including how to select eye-catching colors, fonts, and graphics
• The 10-minute logo method that will save you HOURS of head-banging-against-keyboard frustration
• The inside scoop on the BEST tools to use for slide creation, video recording, worksheet creation, and other assets
• Allie’s Go-to Equipment List with links to everything you need to create a polished Tiny Offer Suite

MODULE 4:

Your Stellar Sales Pages

You Won’t Get Any Traction Without A Sales Page That Speaks To Your Ideal Buyer…

In Module 4, you’ll learn Allie’s secrets to copy that converts at each step in your funnel.

We’ll dive in to…

• A walkthrough of Allie’s Livestream 365 and Client Multiplier Method Sales Pages, so you can understand the flow of the page and use these “swipes” for inspiration
• Customizable templates in Google Docs for your main offer sales page, check-out page, one-time offer page, and confirmation page
• Customizable video sales scripts in Google Docs for your main offer and one-time offer

MODULE 5:

Optimize Your E-Mail Sequences

Don’t Downplay The Power Of Emails When You’re Selling Digital Products…

In Module 5, you’ll learn how to circle back and reclaim lost sales and how to deliver exactly what your buyer expects.

We’ll dive in to…

• Why potential buyers start buying but don’t finish checking out and how to recoup those “abandoned cart” sales using 3 simple emails
• Exactly what to include in your confirmation emails to ensure happy customers
• The secret to making sales after the sale by increasing cart value, nurturing your audience, and planting seeds for high-end offers
• Customizable templates in Google Docs for all email sequences

MODULE 6:

Focus On Tech

Tech Doesn’t Have To Be Scary…

In Module 6, you’ll get the step-by-step system for my recommended Tech Stack, learn how to make it work for you, and how to hire someone if you need to.

We’ll dive in to…

• How to master creating lists, tags, and automations, so your email back-end flows seamlessly
• Setting up your sales page stack using my Clickfunnels template and how to make it your own
• The in’s and out’s of uploading and organizing your program assets in a course platform
• How to make your tech talk and work together for a smooth customer experience from start to finish

MODULE 7:

Engineer Your Traffic

Rake In The Sales Before You Ever Spend A Penny On Ads…

In Module 7, you’ll learn the nuances of an organic traffic strategy and pick and choose what works for you from a menu of proven tactics.

We’ll dive in to…

• How to get your first 100 buyers without investing in paid ads using the TOL Organic Traffic Strategy
• How to make ONE piece of content work 10X harder with a repurposing strategy + Allie’s Content Inspiration Swipe File
• The 4-Part High Converting Tiny Offer Webinar + Allie’s webinar slides template
• Tactics for a quick cash infusion for your paid ads, and how to create profitable, win-win partnerships

MODULE 8:

Fund Your Ads

The Paid-Ad Strategy To Put Your Profits On Autopilot…

In Module 8, you’ll walk step-by-step through setting up, creating, launching, and troubleshooting your ad campaign.

We’ll dive in to…

• What you need to have in place before you run Facebook Ads to your Tiny Offer and understanding the Ads Manager
• How to choose from the 3 types of ad campaigns based on the results you want
• How to profile your audience and choose an audience type, plus setting your budget, optimizing your ads, and using retargeting ads
• Creating compliant and effective ad copy + creative, and what to do if your ad is rejected or shut down
• Bonus: How to advertise your Tiny Offer on other platforms

MODULE 9:

ROI Multiplier

You’re Building A List Of Buyers — Time To Leverage That…

In Module 9, you’ll learn exactly how to lead buyers of your Tiny Offer down the high-end path.

We’ll dive in to…

• How to choose from the 3 types of High-Ticket Offers, map out your framework, and create your assets
• Hosting a live webinar to sign high-ticket clients and how to decide on the best webinar call to action
• Getting subscribers to register, show up, and buy — it’s all about the emails
• Customizable templates in Google Docs for opt-in page, webinar slides, emails, sales page, application page, and more

Sale Page: Allie Bjerk – Tiny Offer Lab