Admission – TikTok Ads Playbook

TikTok Ads Playbook was created by Common Thread Collective.

We’re an eCommerce growth agency that partners with some of the world’s top brands to help them grow their online sales profitably.

We created this program by combining all of the top strategies, tools, & ad templates we have on TikTok advertising to better serve our clients and ADmission members.

What You’ll Learn In TikTok Ads Playbook?

Pillar 1 – Overview: A deep-dive on the top master-strategies to TikTok advertising anyone can use

• Who Is This For?
• Video Updates & Being Outdated
• Why TikTok? Why now?
• Interesting Psyche Of Someone On TikTok
• How TikTok Fits Into Overall Marketing Strategy
• Why You Haven’t Missed The TikTok Boat
• The TikTok vs. Facebook/Meta Mindset
• Differences When Running TikTok Vs. Facebook Ads
• TikTok & Apple’s SKAD Network Policies
• Data You Can Use To Close Clients & Sound More Like An Expert
• Where To Stay Updated With TikTok News
• Why TikTok Ads Grow Your Organic Presence Too

Pillar 2 – Easy Ads: The step-by-step blueprint to creating viral ads on-command

• What Is “TikTok Creative” Anyway?
• What Are AdToks?
• Becoming A Champion With AdToks:
• The Life Cycle Of Creatives On TikTok
• How Do You Know If Your AdToks Are Working?
• Measure: AIDA
• Improving AIDA
• Maximizing The Creative For The Funnel Level
• Ad Compliance
• The Anatomy Of An Ad
• The Real Estate Of An Ad
• The Plug n’ Play Creative Treasury
• An “Everyday” AdTok Using A Proven Formula
• Enhancing The Proven Formula
• Mixing Direct Response With Creatives On TikTok
• All The Headlines / Hooks You Will Ever Need
• Types of CTAS
• Don’t Make Prayative. Make Creative
• The Start To Researching Creatives
• The Secret Method To Hijack What The Algorithm Favors
• Trend Discovery (Hashtags) – TikTok’s Creative Center
• Trend Discovery (Songs) – TikTok’s Creative Center
• Trend Discovery (Creators) – TikTok’s Creative Center
• Trend Discovery (Videos) – TikTok’s Creative Center
• Top Ads Dashboard – TikTok’s Creative Center
• Showcases – TikTok’s Creative Center
• Using TikTok Search
• Do Hashtags Actually Matter
• Subcultures & CommunityToks
• Do’s & Don’ts Of Creating AdToks
• Editing Tools To Make Creatives
• The Playbook For Limitless AdTok Production
• Creator Marketplace
• Creative Tracking Sheet

Pillar 3 – The perfect ads setup: How to do all the “technical stuff” for TikTok ad setup without all the headache

• Business TikTok Account
• What Is Business Center? Why Is Business Center Important?
• How To Create A Business Center
• What Is Ads Manager? Why Is It Important?
• How To Create An Ads Manager Account
• How To Connect With Business Center
• App Events
• Web Events
• Understanding Which TikTok Pixel Is For You
• Partner Platforms / Integrations
• Manual Installation
• Create URL Events
• Create Click Events
• Pixel Dashboard: Overview
• Pixel Dashboard: Test Events
• Pixel Dashboard: Diagnostics
• Pixel Dashboard: Change Log
• Pixel Dashboard: Settings
• TikTok Pixel Checker Chrome Extension
• Awareness Levels While Marketing
• TOF (Top of Funnel)
• MOF (Middle of Funnel)
• BOF (Bottom of Funnel)
• Dashboard
• Campaign
• Filter
• Automated Rule
• Events
• Creatives: Overview
• Creatives: Images
• Creatives: Videos
• Creatives: Spark Ad Posts
• Different Types Of Ads: What Are Spark Ads?
• Advantages Of Using Spark Ads
• Grabbing The Authentication Code
• Different Types Of Ads: What Are “Ads Only” Posts aka Dark Posts?
• Different Types Of Ads: Regular/Sandbox Ads
• Creatives: Interactive Add-On
• Audiences
• How To Use Audience For Strategies
• Catalogs
• Comments
• Instant Experiences
• Reporting

Pillar 4 – Algorithm Secrets: How to structure ad campaigns to the maximum longevity and ROI with a minimum budget

• How Everything Fits Together: TikTok’s Ad Structure
• Awareness: Reach
• Consideration: Traffic
• Consideration: App Installs
• Consideration: Video Views
• Consideration: Lead Generation
• Consideration: Community Interaction
• Conversion: Conversions
• Campaign Settings: Special Ad Categories
• Campaign Settings: Split Test
• Campaign Settings: Campaign Budget Optimization (CBO)
• Campaign Settings: Budget
• Promotion Type
• Placements
• Automated Creative Optimization (ACO)
• Building An ACO
• Targeting
• Targeting: Location
• Targeting: Languages, Gender, & Age
• Targeting: Audience
• Targeting: Interests & Recommendations
• Interest Targeting vs. Behavior Targeting
• Targeting: Video Interactions (Behavior)
• Targeting: Creator Interactions (Behavior)
• Targeting: Hashtag Interactions (Behavior)
• Targeting: Device
• Target Expansion
• A Breakdown On Using Budgets
• TikTok Budget Calculator – 1. Finding Out Your Estimated CPA (If Not Known)
• TikTok Budget Calculator – 2. Finding Your Suggested Minimum Daily & Weekly Budget
• TikTok Budget Calculator – 3. Understanding How To Use Your Budget (Ad Groups)
• TikTok Budget Calculator – 4. Top Of Mind Ad Groups To Test / Optimize Next
• Scheduling & Dayparting
• Optimization Goal: Conversion
• Changing Attribution Windows On TikTok Per Event
• Optimization Goal – Value
• Optimization Goal: Value – Highest Value
• Optimization Goal: Value – Minimum ROAS
• Optimization Goal: Click
• Bid Strategy: Lowest Cost
• Bid Strategy: Cost Cap
• Bid Strategy: Bid Cap
• Advanced Settings
• How Identity Impacts Running AdToks
• How To Upload A Spark Ad
• How To Make A Custom Identity
• Ad Details: Ad Format & Ad Creative
• Ad Details: Text
• Interactive Add-Ons
• Ad Details: Instant Page
• Building An Ad: Instant Form
• Instant Form: Settings
• Instant Form: Banner
• Instant Form: Introduction
• Instant Form: Question
• Instant Form: Privacy
• Instant Form: Review Screen
• Instant Form: Customize
• Instant Form: Thank You Screen
• Accessing Leads From Instant Forms
• Connecting A CRM / Automation Tool For Instant Forms
• Leads Center Overview
• Ad Details: Website
• Website: UTM & Tracking
• Website: Compliance
• Disclaimer
• Ad Details: Call To Action Button
• Tracking
• The Review Process
• Appealing & Support

Pillar 5 – Launching with ease: How to get launch TikTok ad campaigns like a veteran & profit

• Understanding Most Of This Is Machine Learning & Algorithms
• The Operations Behind How Audiences Are Targeted
• All About TikTok’s Learning Phase
• Campaign Considerations When Launching
• Advertising Objectives For Funnel Awareness Levels
• Leveling Up Your Campaign Launches
• Newbie
• Player
• Elite (1337)
• Mapping Out Campaign Launch Timelines
• Best Timing To Capitalize On High User Activity On TikTok
• Things To Consider: Campaigns
• Things To Consider: Ad Groups
• Things To Consider: Ads
• Making Sense Of Priority Metrics & Data
• How Setting Up Custom Columns Helps View Data
• Custom Column: Performance
• Custom Column: Reach
• View Data: Dashboard
• View Data: Overall Trends
• View Data: Placements
• View Data: Ad Groups (Campaign Level)
• View Data: Ad (Ad Group Level)
• View Data: Ad – ACO
• View Data: Audience
• View Data: Age & Gender
• View Data: Location
• View Data: Interest & Behavior
• View Data: Device
• Launch Strategy Playbooks
• Audience Rubric
• Stable Fundamentals: TOF – Prospecting
• Stable Fundamentals: MOF – Remarketing & Retargeting
• Stable Fundamentals: BOF – Retention
• The Ready, Set, Go Campaign
• Combined Funnel Campaign
• Duo Prospecting + Remarketing Campaign
• Duo Prospecting + Retention Campaign
• Trio Prospecting + Remarketing + Retention Campaign
• Minimum Viable Testing (MVT)
• Lead Generation
• Variant: Instant Form Quizzes
• Follower DM Strategy

Pillar 6 – Infinite Scaling: How to compound results with strategic scaling and optimization

• The Approach For Scaling & Optimizing
• Can’t Exit The Learning Phase? Some Thoughts…
• Optimize For Higher Funnel Events
• Using Reporting For TipTop TikTok Metrics
• TipTop TikTok Metrics: Understanding Heatmaps For Ad Groups
• TipTop TikTok Metrics: Measuring Creative Fatigue
• TipTop TikTok Metrics: AIDA
• Typical Ways To Handle Scaling Budgets – Vertical Scaling
• Typical Ways To Handle Scaling Budgets – Horizontal Scaling
• Duplicate With Cost Caps
• Duplicate With Accelerated Cost Cap
• Duplicate With Value Based Optimization / Minimum ROAS
• Farming & Harvesting Method
• When This Happens…
• When There Are Spend Issues
• When There Are Low Conversions
• When The CPA Cost Is Too High
• When The CTR Is Less Than 1%
• When There Are Not Enough Action Takers
• When There Are High No Show Rates For Calls
• When There Are Lots Of Scheduled Calls, But Few Closes – Framing
• When There Are Lots Of Scheduled Calls, But Few Closes – Lead Quality
• When There Are Lots Of Scheduled Calls, But Few Closes – Closer Quality
• When Scaling Isn’t Yielding Results
• When To Turn Off An Ad
• When To Turn Off An Ad Group
• When To Turn Off A Campaign

Sale Page: Admission – TikTok Ads Playbook