Sarah Ann – Pinning with Purpose

Forget the instagram algorithm and learn how to drive traffic (and book leads) using pinterest.

DRIVE TRAFFIC and INCREASE LEADS without INSTAGRAM

Join us in a mindful shift toward sustainable and strategic marketing with Pinterest.

Leave the instagram algorithm behind and focus on a marketing plan with longevity. Our foundational course will teach you how to leverage your evergreen content on Pinterest—giving you an effective long-term marketing strategy in minimal time.

Why Pinterest?

• Evergreen. It only takes a few clicks to pin an image linking back to your website—but then the link lives on Pinterest forever, generating traffic for years.
• Low lift. Compared to instagram, it’s a low-cost time investment. Pinterest makes it easy to batch your content for months in advance. Plus, you don’t have to worry about the pressure to engage via comments or dms.
• High-converting. Pinterest directly links back to your website (vs. an instagram post, which doesn’t link anywhere because it’s designed to keep users in the app).
• SEO. Pinterest acts as its own search engine. It offers an opportunity to get seen at just the right time in your audience’s purchase journey.

Make a shift toward sustainable growth…

• Multiply your marketing: Learn how to leverage your best content so it gets seen again and again (with minimal time investment).
• Nearly passive lead generation: Let your marketing work in the background. Once you schedule your pins, you can forget about content creation for months at a time.
• Longevity: By focusing on evergreen marketing, you can invest your time and effort in content creation that will continue serving your audience (and your business) for years to come.

In this course:

• Create quality signature core content.
• Design elevated and high-converting pin graphics.
• Leverage Tailwind for long-term content batching.
• Shift toward sustainable marketing.

What You’ll Learn In Pinning with Purpose

• Crafting High-Value Core Content

Learn how to create evergreen content that will convert Pinterest users into subscribers, leads and clients. Together we’ll develop at least one piece of core content that will serve as the foundation to your Pinterest marketing.

• Creating Strategic Pinterest Graphics

Now it’s time to make your content work for you: I’ll walk you through my formula for multiplying your graphics so you can leverage one piece of core content into months of strategic, high-converting Pinterest content.

• Scheduling Your Pins (for months at a time!)

Using Tailwind, we’ll schedule your graphics (including tips for writing your descriptions, adding links, and selecting your boards). To even further boost your content, you’ll also learn about SmartLoops and Communities.

• Leveraging Analytics

Understanding basic analytics will reveal insights about your most successful pins. Use this data to further leverage existing content, and to create future content that aligns with your most successful pins.

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