It doesn’t matter what you re selling online – affiliate products, Kindle books, tee shirts, or your own stuff.
YOU NEED TRAFFIC
And you and me both know that there is more traffic on Facebook than anywhere else on the internet. That’s a fact.But… Starting from zero on FB sucks!
Sure… there is all this talk about “going viral”
… but the ugly fact is that unless you already have a fan base… you can’t go viral.
The only real way to start getting massive traffic FAST from FB is to fire up an ad. Period.So you do…
Then one of 2 things happen.
The ad gets approved…. you get very little, if any traffic…. and it costs a TON of money (this is what usually happens)or…The ad doesn’t even get approved… and FB sends you back a random disapproval message that usually makes no sense as to why your ad was actually disapproved.It can be quite disheartening.
Dear Marketer,Don Wilson here… and I feel your pain.
When I first started using Facebook ads, I knew there was huge potential. There are billions of people on FB, and reaching even a fraction of those people would be HUGE.
But the problem was, I had no idea how to reach them.
Sure, I could get 10 or 20 of my Facebook friends to sign up for a fan page in one of my niches… but I had my sights on creating fan pages that would earn $10k+/month in revenue.
I figured if I could get fans to my fan pages, I could sell them things and have something even better than an email list, since people are on Facebook all the time.
As it turns out, I was right… but it took me a LONG time to get to where I wanted to be.
I was spending crazy amounts of money on my ads.
Sometimes I’d have to pay as much as $2.00 JUST to get ONE person to come to my fan page…. much less “like” it.
That’s crazy!
If you go on Facebook a lot, you know that fans on fan pages don’t even get to see every post you make. So to pay $2.00+ per fan, many of whom didn’t even see my posts, was just ludicrous.
And at the time, I didn’t even know how to monetize my fan pages as well… so I’d spend $1,500.00 on 10,000-20,000 fans, then only make back maybe $1,000.00.
I was losing money extremely quickly.
(And that’s only when Facebook was approving my ads, but that’s a story for another day.)
Over time, I got a little bit better. I started to lessen my expenses and was able to build up multiple fan pages with 100k+ people.
I wasn’t losing as much money, but I still wasn’t all that profitable.
I could get clicks… but they were just never cheap enough to make any real money with them.