In this course, you’ll learn exactly how we plan, prioritize, write, publish, promote, and optimize our content. It’s a step-by-step guide to developing a bulletproof SEO strategy that can take you from 0 to 100,000+ monthly readers in less than a year.
And this isn’t some abstract, “talking head” course where someone speaks over a bunch of slides.
It’s an over-the-shoulder view of us planning out Cup & Leaf, doing all the work in a way you can easily follow along with on your own.
We explain everything as we’re going, with clear steps you can follow to duplicate the process for your own site, removing any hesitation from the process.
You’ll even get a detailed spreadsheet, based on the spreadsheets we use to plan our clients’ content, that you’ll be able to fill out as you go.
Here’s what you’ll get:
- Discover dozens of article ideas to create content around
- Know what article ideas will bring you the most traffic
- Be able to assess what topics are easiest, and hardest, to go after
- Learn exactly how to write an article that’s optimized for ranking on page 1
- Develop a strategic promotion process that will bring new traffic to each article

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