Mina Elias – PPC University

What You’ll Learn In PPC University?

SECTION 1 – Introduction to PPC

• The Goal of PPC
• PPC Overview

SECTION 2 – Understanding Campaigns

• General Strategy
• How Buyer Psychology affects PPC
• The Different Types of Ads on Amazon
• Campaign Manager Overview
• Creating a Campaign
• Campaign Naming Convention
• Campaign Bidding Strategies
• Auto Campaign
• Manual Keyword Campaigns
• Exact Campaigns
• Broad Campaign
• Phrase Campaigns
• Product Targeting Campaign
• Category Targeting Campaign

SECTION 3 – Targeting and Match Types

• Product Targeting Based on Auto
• Product Targeting Based on Amazon Suggestions
• Product Targeting Based on Who is Targeting Us
• Product Targeting based on Adjacent Categories
• Product Targeting Based on Competitors
• Brand Campaigns
• Brand Protection Campaigns

SECTION 4 – Research and Product Ranking

• Helium 10 Keyword Research
• Why You Should Continously Launch New Campaigns
• PPC Launch Strategy
• Using PPC to Upsell
• Using PPC to Rank
• Tracking Organic Ranking
• Using PPC to Influence Organic Rank

SECTION 5 – Reports and Optimization

• Search Term Report Explained
• Adding Negatives from STR
• Launching Profitable Search Terms from STR
• Negative Keywords
• How to Handle Bleeders
• Optimizing Bids in Campaign Manager
• Bulk Sheets Explained
• Bulk Sheet Optimization Parameters
• Bulk Sheets Optimization
• Main Sales Drivers
• Advertised Product Report
• Placement Reports
• Placement Optimization
• Continuous Improvement
• Refreshing Bids Everytime Listing is Optimized
• Weekly Optimization Process

SECTION 6 – Analytics and Data Interpretation

• Calculating Cost Per Conversion
• Calculating ACOS and TACOS
• Sessions and Unit Session Percent
• Tracking Sessions and Unit Session Percentage
• Building an Analytics Tracker
• Different Scenarios in Analytics

SECTION 7 – Demand Side Platform (DSP)

• What is Amazon DSP
• DSP Creatives
• Creatives – La Pura
• LaPura Attaching Creatives
• Dynamic Creative Creation Pt.1 (Standard Desktop)
• Dynamic Creative Creation Pt2 (AAp_O&O)
• DSP Line items
• Lapura – Line Item Creation
• DSP Orders
• LaPura Creating an Order
• DSP Audiences
• Audiences La Pura
• Audience Creation
• DSP Supply Sources
• LaPura Create Advertiser

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