Mina Elias – PPC University
What You’ll Learn In PPC University?
SECTION 1 – Introduction to PPC
- The Goal of PPC
- PPC Overview
SECTION 2 – Understanding Campaigns
- General Strategy
- How Buyer Psychology affects PPC
- The Different Types of Ads on Amazon
- Campaign Manager Overview
- Creating a Campaign
- Campaign Naming Convention
- Campaign Bidding Strategies
- Auto Campaign
- Manual Keyword Campaigns
- Exact Campaigns
- Broad Campaign
- Phrase Campaigns
- Product Targeting Campaign
- Category Targeting Campaign
SECTION 3 – Targeting and Match Types
- Product Targeting Based on Auto
- Product Targeting Based on Amazon Suggestions
- Product Targeting Based on Who is Targeting Us
- Product Targeting based on Adjacent Categories
- Product Targeting Based on Competitors
- Brand Campaigns
- Brand Protection Campaigns
SECTION 4 – Research and Product Ranking
- Helium 10 Keyword Research
- Why You Should Continously Launch New Campaigns
- PPC Launch Strategy
- Using PPC to Upsell
- Using PPC to Rank
- Tracking Organic Ranking
- Using PPC to Influence Organic Rank
SECTION 5 – Reports and Optimization
- Search Term Report Explained
- Adding Negatives from STR
- Launching Profitable Search Terms from STR
- Negative Keywords
- How to Handle Bleeders
- Optimizing Bids in Campaign Manager
- Bulk Sheets Explained
- Bulk Sheet Optimization Parameters
- Bulk Sheets Optimization
- Main Sales Drivers
- Advertised Product Report
- Placement Reports
- Placement Optimization
- Continuous Improvement
- Refreshing Bids Everytime Listing is Optimized
- Weekly Optimization Process
SECTION 6 – Analytics and Data Interpretation
- Calculating Cost Per Conversion
- Calculating ACOS and TACOS
- Sessions and Unit Session Percent
- Tracking Sessions and Unit Session Percentage
- Building an Analytics Tracker
- Different Scenarios in Analytics
SECTION 7 – Demand Side Platform (DSP)
- What is Amazon DSP
- DSP Creatives
- Creatives – La Pura
- LaPura Attaching Creatives
- Dynamic Creative Creation Pt.1 (Standard Desktop)
- Dynamic Creative Creation Pt2 (AAp_O&O)
- DSP Line items
- Lapura – Line Item Creation
- DSP Orders
- LaPura Creating an Order
- DSP Audiences
- Audiences La Pura
- Audience Creation
- DSP Supply Sources
- LaPura Create Advertiser
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