Kim Krause Schwalm – Supplement Copy Boot Camp

What You’ll Learn In Supplement Copy Boot Camp?

Workshop #1 — State of the Supplement Market and Why It’s Different

• Supplement market overview: top-selling products, how to spot a “hot” nutrient, who the target market is, top sales channels/formats to use (online AND direct mail), biggest players
• Supplement copy compliance: FDA/FTC—overall guidelines and tricks for getting around them
• Research overview: best studies and where to find them, competitor research, collecting swipes, using AI tools
• … And more!

Workshop #2 — Giving your Supplement Promo the Huge Edge it Needs

• Stage of market sophistication and why unique mechanism/proof are essential for supplements
• Differentiating your supplement in a sea of competitors
• How to maximize your doctor/”guru” and boost sales even without one
• How to structure your promo to keep your prospect reading or watching—and avoid common mistakes that lose supplement buyers
• … And more!

Sale Page: Kim Krause Schwalm – Supplement Copy Boot Camp