Katie Wight – Social Media Analytics & Reporting

Keep your whole brand’s foot on the gas pedal of digital growth with this serious framework, yet simple, step-by-step process for creating insightful social media reports.

Who You Are

A marketing leader, founder, or social media manager interested in precise data, clear analysis, and using objective numbers to make confident decisions in your business since you can *prove* that social media played a measurable, meaningful part

What You’ll Learn In Social Media Analytics & Reporting

• Intro to Analytics
  This introduction to social media marketing analytics will cover the types of insights we want our reporting to generate and how to find them, made accessible for both the big data nerd and the total number newbie.
• The Big 3 KPIs
  Align marketing reports to business goals by knowing where to go for information on the three most important metrics for social media marketing: audience growth rate, consumer engagement, and website traffic (for increased sales).
• Insights
  How to take data on the Big 3 and turn them into actionable insights that ensure your brand’s success continuously accelerates, month over month and year over year.
• Tracking Tools
  Keep track of every important number (and nothing more) with our agency’s proprietary measurement model and tracking tool, complete with tutorials on how to measure success across a customer’s specific journey down your marketing funnel.
• Reporting
  Exactly what to include in every report and precisely how to present it with our plug-and-play, professional, and polished template that will impress your clients or teammates.

Sale Page: Katie Wight – Social Media Analytics & Reporting