ConversionXL – Conversion Optimization Certification Program

Get more wins and bigger wins through optimization and testing

Conversion optimization training program for mid-market to enterprise level marketers

Content you can’t find anywhere else

Learn to build and run world class optimization programs

Dramatically improve your skills, become a CXL Certified Optimizer

Start getting the best-in-class results out of optimization

Improve your conversion optimization, UX and web analytics skills

Understand what works on websites, and what doesn’t

Develop better A/B testing ideas that win more often

Connect with, and learn from peers around the world

Get insights from the pros that will help you grow your business

Change your results with world class conversion optimization training

Conversion Optimization Certification Training Program by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization: driving continuous business growth without spending any more money on acquisition. Learn repeatable, teachable processes that you can replicate across any web properties.

Having access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.

You shouldn’t be operating without this kind of help.

CXL Conversion Optimization Certification Training Program

The Conversion Optimization Training Course for Professionals

This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.

Once you take all the courses inside, you will unlock the certification test. Pass the test and become a CXL Certified Optimizer.

Each track contains a number of courses. There are 35+ courses all together.

1 Foundations

Optimizers needs to know a lot about a lot. This track covers the fundamentals one needs to know before you’re able to optimize anything.

CRO Foundations

Conversion Copywriting

Design & UX

Persuasion & Online Psychology

Best Practices of High-Converting Websites

Principles of Persuasive Design

Intro to Digital Analytics

Data-Driven Attribution

2 Conversion Research

Assess current situation. Collect and evaluate data. Identify problems and opportunities.

Using ResearchXL Framework to Identify Issues

Heuristic Analysis

Digital Analytics

User Testing

Survey Design

Qualitative Research

Data-Driven User Personas

Mouse Tracking

Conducting Google Analytics Audit

Using Analytics to Find Conversion Opportunities

Google Tag Manager

3 Testing Strategies

What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?

Testing Statistics

Common Testing Mistakes & How to Avoid Them

How to Run Tests: From Hypotheses to Stopping Rules

Prioritizing Tests: How to Decide What to Test Next

Validity Threats: What can Skew Your Test Results

Testing QA

4 Optimization Strategies

Optimization is more than just testing. You need to know all the aspects of the full customer journey before you can influence it.

Managing a Redesigns

Optimizing for B2B

Customer Value Optimization

Landing Page Optimization

Creating a Segmentation Strategy

5 Conversion Optimization Program Management

How to manage your program to success, and how to sell CRO internally and externally.

How to Design, Roll Out, & Scale an Optimization Program

Evangelizing for Optimization in Enterprise

Building Your Optimization Technology Stack

Optimize Your Optimization Program

Selling CRO as an Agency

Here’s what you get access to right away

Conversion Optimization Certification Program with videos courses on topics like conversion optimization, UX, digital analytics, persuasion and psychology

Original UX, web design and user behavior research studies conducted by our inhouse research team

On-demand access to world class experts – get your optimization, analytics and UX questions answered