Andrew Foxwell – Assessment Action Ascension Version 2.0

Here’s What You Get:

Our AAA 2.0 program, the most up-to-date version of our most popular course ever (1000+ sold, 0 refunds) has been used to train thousands of media buyers worldwide since its original release in 2022.

This update includes all the ins and outs you must understand to be successful today in Meta advertising for direct response. This course turns junior to mid level Meta ad buyers into seasoned experts. If you or your team need to be refreshed or trained to run Meta ad accounts properly and successfully, this is the only training you’ll need.

You’ll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for high-achieving accounts, and much more.

The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool so you don’t have to create training materials from scratch.

Topics Covered

• Client goal setting and expectation management
• Meta account assessment and optimization
• Client reporting
• Client expectations
• Internal reporting
• What metrics to focus on to drive sales
• Reporting with third-party tools, including Northbeam and Triple Whale
• Attribution window choices and decision making
• Why first-party data matters
• Soft reporting metrics
• Hard reporting metrics
• Performance evaluation
• Daily optimization
• Helping clients figure out what numbers they have to hit
• Custom metrics
• Google Data Studio / Supermetrics
• Explaining attribution
• Audience structure
• Testing ABO
• Alternative non ABO testing
• ASC
• Prospecting audiences
• Middle funnel and bottom funnel structure
• Dynamic ads for broad audience
• An ideal remarketing setup
• Using your catalog properly
• Finding new customer segments
• Retargeting
• Web Campaigns
• Setting up Meta Shops properly
• Bidding
• Cost cap
• Reporting for media buyers
• Using Advantage+
• The importance of social proof
• Landing pages to test
• Creative sourcing
• Creative cornerstones
• Types of creatives needed
• Whitelisting
• Managing an in-house creative team
• Creative testing and scaling
• Sandbox and dynamic testing framework
• Creative scaling
• Creative review process
• Analyze past performance
• Hard and soft reporting metrics
• Checking your pixel
• Checking your catalog
• Checking your events
• Sourcing UGC creators
• and SO much more!

Sale page: Andrew Foxwell – Assessment Action Ascension Version 2.0