Gerardo Perez – How to Run TikTok Ads by Foundr

What You Get:

PART 1 : ADS THAT SELL

• Module 1: Ads Setup
  Understand your business manager, set up your ad account and get your pixel installed.
• Module 2: Campaign Level
  Learn how campaigns work, their different objectives and how to structure your first one.
• Module 3: Ad Group
  Define what pixel event to optimize for, your targeting interests and set the right budget.
• Module 4: Ad Toolbox
  Walkthrough all the different ad types, audience options and different asset tools.
• Module 5: Suggested Setup
  Use top of funnel, lookalike audiences and retargeting for low cost conversions.
• Module 6: Campaign Walkthrough & Optimization
  Learn how to optimize any campaign based on time, ad spend and conversions.

PART 2: DEVELOPING CREATIVE

• Module 1: The Importance of Creative
  Make TikToks not ads, creative best practices and high-converting ad structures.
• Module 2: Winning Ads & Why They Work
  Discover the 7 key elements of nearly every winning ad on TikTok and why they work.
• Module 3: Scripting Your Ads
  Write your first script and film your first ad using the most successful frameworks.

PART 3: ORGANIC CONTENT

• Module 1: Your Profile
  Set up your analytics and learn how to use spark ads through brand profiles.
• Module 2: The TikTok Algorithm
  Leverage what the algorithm likes, find top hashtags, brands, and tre
• Module 3: Your Brand On TikTok
  Develop your own brand style following 3-4 main content pillars.

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