Adam Von Rothfelder – Smart Product Creation

THE ECOM PROFITABILITY SECRET: A Repeatable, 0-To-1 Product Creation Formula

The fastest way to boost ecommerce profitability is to launch new products. But product creation is THE most black box topic in marketing… until now. Learn to reach new audiences, monetize past customers & skyrocket profitability with the Product Creation System designed by Adam Von Rothfelder (Founder of STRONG Coffee).

• Explore 3 models of commodity engineering (only one of which needs a prototype)
• Swipe our product creation checklists for ideating, manufacturing, packaging, and more
• Make investing easy by following our highly profitable product launch process
• Master our A-Z, 0-to-1, step-by-step Product Creation Flywheel

Creating and launching new products doesn’t have to feel overwhelming…

Listen, coming up with one great product is hard enough. And if your product creation strategy is just a few scribbles on the back of a napkin, then it’s easy to get distracted or overwhelmed.

What you need is a proven formula for launching successful products. That’s why we partnered with expert Adam Von Rothfelder, who’s sharing the same system he used to launch STRONG Coffee (and help grow several other popular brands).

INTRODUCING… Smart Product Creation

Learn how to create and launch irresistible products (and even entire brands) that stand out in the marketplace. With 7 modules, 93 videos and 22 swipeable resources, you’ll walk away from this course with an easy and repeatable process that you can add to your growth strategy.

What You’ll Learn In Smart Product Creation

MODULE 1: Core Concepts Of Product Creation

• Smart Product Creation Flywheel
• New Product Charter

MODULE 2: Establishing Your Brand Identity

• Discovering Your Brand Ethos
• 9 Key Questions to Define Your Brand Palette

MODULE 3: Problem To Solve

• The Perfect Customer Questionnaire
• Find Your Edge Questionnaire
• Top 8 Resources for Trend Analysis
• Conducting Competitive Landscape Analysis

MODULE 4: Form The Solution

• COGS & Margin Assessment Calculator
• Product Brief Template
• Manufacturer Vetting Guide: Pro & Con Analysis
• Top 10 Things To Audit on Your Quote
• 7 Crucial Questions to Ask Potential Manufacturers
• Product Packaging Design

MODULE 5: Product Manufacturing

• Weekly Manufacturer Check-In Guide: Best Practices and Essential Questions

MODULE 6: Launch The Solution

• Customer Identity Questionnaire
• The Perfect 3 Question Testimonial Builder
• Creative Brief for Influencers
• Buzzbuilder Email Templates
• Buzzbuilder Email Swipe File
• Buzzbuilder Sites – Swipe File
• PreOrder Sites – Swipe File
• Seasonal Launch Event – Swipe File
• Influencer Marketing Checklist
• Product Demoing Checklist

MODULE 7: Product Recombobulation

• Smart Product Creation Workbook

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