Brian Kurtz – Read This or Die

Description of Read This or Die

How To Tap Into The Legendary Genius Of Jim Rutz…And Use It To Skyrocket Your Sales Results!

Now you can get 208 multimillion-dollar promo swipes…rare trainings and interviews…headline and teaser copy “cheat sheets”…and much more, from one of the world’s highest-paid and most influential copywriters of all time

Dear Friend,

Have you ever wondered how much higher-performing, profit-producing copy you could write if you were able to “pick the brain” of one of the greatest copywriters who ever lived?

Not just a copywriter who is “good.”

Or even a hallowed A-Lister.

But someone with a unique ability to produce industry-shaking breakthroughs? The type of copywriter who comes around only once or twice a decade?

Well, on this page, I am going to share with you a rare opportunity to do just that.

Jim Rutz was known as the guy you called when you needed a control that could pull record-breaking response. He could—with a flick of his pen—generate millions in revenue. Hundreds of thousands of new customers. And quite literally build businesses on the back of a single promotion.

He commanded fees up to $100,000 per package—plus hundreds of thousands more in royalties too. And if you count for inflation, that means Jim was raking in a cool half million for writing a single sales letter. But even with those outrageous fees, he had all the best direct-marketing companies of the day vying for a slot on his calendar. Companies like, Boardroom, Phillips Publishing, Rodale, KCI Communications, Agora and more.

“Read This Or Die: The Lost Files Of Jim Rutz” gives you 63 of Jim’s best direct-mail promotions selling investing, tax, and retirement offers for “800-pound gorilla” publishers, such as Agora, Phillips Publishing, KCI Communications, Boardroom, and more. And though these promotions date back to the ‘70s, many of the angles inside are foundational to the hooks and themes used in the biggest financial promotions today. Plus, you will find pieces that were written as recently as 2013.

What will you learn in Read This or Die?

Read This Or Die:

The Lost Files Of Jim Rutz

To help you decide if it’s something you really do want, here’s a quick overview of everything you get when you pick up this one-of-a-kind collection today:

• Over 200 promotions (many of them generating millions in revenue) – Including: Financial, Health, General Consumer, Business, Services, Personal Ads and more.
• “Rutz Selling Rutz” – Where you will see how the master himself sold his copywriting services. Here you can find the perfect “swipe and deploy” material for copywriters, coaches, consultants, and other service providers that live or die by their own selling power.
• “Dear Jim” – A never-before-seen cache of Jim’s personal correspondences. See letters from young John Carlton and David Deutsch persuading Jim to be their mentor. Plus, find out what Gary Bencivenga and legendary copywriting scout John Finn talk about “behind closed doors.”
• ”Sex” – This section—curiously named because “Religion” sounded too boring – shares some of Jim’s promotional materials for the religious movement he built from the ground up. If you’ve ever wondered how to change the religious habits of hundreds of thousands of devout Christians… this section can show you how!
• The Jim Rutz Headline & Teaser Copy “Cheat Sheet” – Scan through Jim’s best headlines and teaser copy whenever you need some inspiration. Not only will this get you “up to speed” very quickly on one of the greatest headline writers who ever lived… but you can also use it as an “instant headline or subject line generator”! Plus, scanning through it is just plain fun!
• Jim Rutz’s “Furniture” – As mentioned, my team of “copy sleuths” had to track down and verify each of the 208 rare promotions in this collection. Unfortunately we couldn’t verify them all. Which is why this section holds all the unverified pieces. Whether they were written by Rutz or not… he made a point to save them. Which makes them every bit as worthy of study and will give you an even deeper insight into how Jim got to be so good.
• Jim Rutz “Live” – In this section, you will get two “can’t-find-anywhere-else” audio trainings plus full transcripts. The first is an uncut recording of a rare interview Jim granted to none other than the legendary copywriter, Clayton Makepeace. In the second audio training, you will hear me sit down with two of Jim’s closest mentees, John Carlton and David Deutsch (both A-List copywriters themselves), as I grill them on what copywriters and marketers working today can learn from Jim’s legacy. And how you can use these ideas to increase the selling power of your copy right away. This is over 2 hours of hard-hitting audio content that you will want to listen to again and again. (One young copywriter I talked to said he’s listened to these 5 times each… and still isn’t done yet!)

Salepage: Brian Kurtz – Read This or Die

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