Script a High-Converting Video Sales Letter
Combine classic copywriting conventions with digital video to create a Video Sales Letter that consistently converts cold leads into red-hot buyers…

Here’s What We’ll Create Together
In this workshop, you’ll work directly with DigitalMarketer Co-Founder and CEO Ryan Deiss to craft a high-converting Video Sales Letter that converts virtual “strangers” to your brand into paying customers…automatically and predictably.

• Script a high-converting video sales letter from scratch…even if you’ve never written a word of sales copy in your life (TIP: Our fill-in-the-blank templates make it quick, simple, and nearly-impossible to mess up.)
• Discover the core concepts of video selling and how you can leverage this to grow your business and your image (PLUS, why video almost always outperforms text, alone)
• Leverage the 5 types of video sales letters that engage your subscriber and demand to be watched…and why each will (or won’t) work for your business.
• Learn DigitalMarketer’s tips for recording and producing your VSL, along with some quick & dirty methods that will work for you (even if you don’t own a video camera or a recording studio)
• Optimize and improve the conversion rate of your VSLs…WITHOUT having to re-record additional versions (this is key)
• DigitalMarketer’s proven copy-and-paste templates (2 unique video scripts) that make crafting multiple high-converting video sales letters as easy as “FILL IN THE BLANK & PRESS RECORD”…

…By the time we’re finished, you’ll have a fully customized video sales letter that converts new, ice-cold leads into red hot buyers of your product or service. Here’s a sample of what you’ll receive…
Sign up today, and let’s start building YOUR Video Sales Letter…

What You’ll Learn
DigitalMarketer’s Tested & Proven Video Blueprint
We’ve seen the good, the bad, and the just plain ugly when it comes to VSLs. We’ve also spent hundreds of thousands of dollars testing every type of Video Sales Letter imaginable, so we know what works and (more importantly) what doesn’t…and you’re going to leverage all of this tireless research to craft a video that sells your product, quickly and effectively.
High-Impact Strategies You Can Implement for Your Business in Hours
The process of shooting a proper VSL used to take WEEKS. Luckily, things have changed. We’ll take you, step-by-step, through the process of scripting, recording, and optimizing your video sales letter…all in a matter of hours. Not days and certainly not weeks. This workshop is meant to expedite the process of crafting a sales video and save you valuable time.
Options for Every Type of Business
Learn the 5 types of VSLs that are absolutely, 100% proven to convert. You’ll be able to pick and choose which ones you want to leverage for your business. Mix and match styles to make your ideal sales video, or stick to one you’re most comfortable with—it’s completely up to you.
And don’t worry…if you’re terrified of being on camera, there are multiple VSLs that do not require your image to be on the finished product.
Do You Know What The Highest-Converting Sales Medium of All Time Is?
HINT: It’s NOT video.
The highest-converting sales medium of all time is actually the oldest sales medium of all time…
Face-to-face sales.
Strictly from a conversion rate standpoint, there is no higher converting medium than person-to-person interaction.
It makes sense—In person, a salesperson can overcome objections in real time, on the spot. They can identify and target pain points…in real time, on the spot.
But do you know the one HUGE problem with face to face sales (especially nowadays)?
It doesn’t SCALE.
The Glengarry Glen Ross days of door-to-door salesmen closing big deals are virtually dead.
Because, unless you’re selling a 6 or 7-figure product, your primary means of selling must (and I mean MUST) scale.
So what’s replaced face-to-face sales?
Video.
Think about it…It’s the most seamless way to inject personal, face to face charm into your sales pitch…all while reaching thousands (and if you’re doing it right, MILLIONS) of people.
And in this brand new workshop, DigitalMarketer Co-Founder and CEO Ryan Deiss is going to show you exactly how you can create stunning Video Sales Letters that immediately grab your viewer’s attention and converts new, ice-cold leads into red hot buyers of your product or service.
Workshop Description
In this workshop, you’ll craft a Video Sales Letter (VSL) that sells your products and services. You’ll learn decades old copywriting principles and apply them to the most modern of selling tools: digital video.
You’ll discover how to use this highly scalable platform to grow your audience and your business with engaging videos that deliver personalized, 1-on-1 experiences to your customers.
Even if you’re already using video to drive sales, chances are you’re not using it to its full potential. Learning how to leverage Sales Videos will give any marketer an edge over the competition.
You’ll Walk Away With
A fully customized, high-converting video sales letter that you can use to get new leads and customers IMMEDIATELY (even if you’ve never written a word of sales copy in your life)
An understanding of the core concepts of video selling (and why video usually outperforms text, alone)
Tips for recording and producing your VSL, along with some quick and dirty methods that will work even if you don’t own a video camera
A proven process for optimizing and improving the conversion rate of your VSLs…without having to re-record additional versions

Workshop Breakdown
Step 1: Core Concepts of Video-Based Selling
Learn the core concepts of Video Selling by looking at prime examples of what a video sales letter SHOULD look like, the five types of successful sales videos that are practically guaranteed to convert, and why video selling works better than just plain text.
Step 2: Scripting Your Video Sales Letter
DigitalMarketer Co-Founder and CEO Ryan Deiss will walk you through a step-by-step plan for quickly rolling out a Video Sales Letter that aligns your brand with your new leads, makes a strong impression, and converts these new leads to buyers of your products or services.
Step 3: Recording and Hosting Your Video
We take you, step-by-step, through the entire process of recording your newly written script…even if you are working with a shoestring budget (or NO budget at all…). Basically, we’ll show you our tips and tricks for recording your video with your highest ROI in mind.
Step 4: Optimizing Your Video Sales Letter
Whether you’re using Wistia, Google or any other video analytics tools, we’ll show you the 5 key video metrics to analyze while optimizing your Video Sales Letter (and why each one absolutely MATTERS). PLUS, you’ll learn the 6 VSL elements worth testing and how you can optimize each one on the fly.

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