The ‘DMM – Digital Marketing Manuscript’  Shows You What To Do When Starting Your Digital Marketing Agency.
You Can Get Clients And Deliver Results While Building A Business That’s Consistent, Here’s How:

What Video Courses Are Included In The DMM?

Clarity & Understanding: 9 VIDEO COURSES

Intro

What Type of Business Are You In?

Intentions

Self Education

What Type Of Agency Are You? In-house or Outsource?

Agency Tools and Resources

The “Load The Cannon” Phase

Friends, Partners and Allies

Being Successful, Your Strengths and Weaknesses

Positioning: 7 VIDEO COURSES

What is positioning and why does it matter?

How to position yourself for success

Authority Hijacking and How To Do It The Right Way

Market Your Results, The Hard Flex Vs The Soft Flex

PR – Expand The Category, Advertise To Retain The Marketshare

What’s Your One Thing?

How To Gain Expert Positioning?

Products and Services: 12 VIDEO COURSES

Different Services of Different Agencies

Recurring Vs Transactional

How To Get Who To Work On What

Think With Profit First

How To Set Up Your Bank Account

The Project Manager

The Right Clients Vs The Wrong Clients

How To Present Your Offers – Decks Vs Playbooks Vs Agreements Vs Proposals

Your Product or Service Limits

Expansion Vs Contraction

Conditions – Your Guide To Being Stress Free

Rule 1. No Refunds

Sales and Lead GENERATION: 39 VIDEO COURSES

Attitude – Where it all starts

Conviction – How You’ll Persuade Others On Anything

Duplicating Yourself With Salespeople

Outflow = inflow

Gamification – Using Leaderboards

Know your packages

How To Sell Google PPC

How To Sell Facebook Ads

How To Sell Social Media Management

Selling the Mega Package

How To Sell Retargeting

How To Sell Funnel Creation

How To Sell The Additional Services Upsell – Email Marketing, SMS Marketing and Voicemail Marketing

How To Sell PR Services – Public Relations

How To Sell Landing Pages And The Rule Of Not Selling Websites

How To Sell Your Teams Abilities

How To Sell Speaking Gigs

Handling Objections Intro

too much money

not enough value

not enough time

What is my ROI going to be?

need to talk to my business partner

Not the decision maker

Bad reputation

not interested

under contract

using someone else

I’m good right now

just hired someone else to do it

Using Video Follow Up

The Average Close Happens Between The 5th-12th Follow Up Attempt

Creating A Reward System For Yourself

Dealing With Rejection

Phone Sales Vs Internet Sales

Contextual Selling – Deep Vs Wide

CPR – Clear Process To Revenue

VAK – Visual, Auditory, Kinesthetic

Pricing – Getting Your Prices Right

OperationS: 8 VIDEO COURSES

New Client Flow – How To Handle New Clients With This Process

Systems Save Lives

Accountability – How To Keep Your People Accountable

Expectations And Success

Using Statistics

Knowing Your Client Limit

Unemotionally Running Your Business

Know When To Bring In Help

HOW TO DELIVER: 7 VIDEO COURSES

Speed To Result

What Positions Are Needed For Delivery?

Production Vs Execution

Over Delivery – A Satisfied Customer is one step away from being unsatisfied

Leadership vs micro managing

The Delivery Process

Communicate The Process – How To Retain Clients Longer

Team Building & OUTSOURCING 15 VIDEO COURSES

The Perfect Team – Who You’re Going To Need

When To Bring In New Team Members

How To Know You Have The Right People – IQ, EQ and The Aptitude Test

How To Track Stats on your team

How to fire people

How to interview and hire

How to structure payroll

W2 vs 1099 – Do They Need Benefits?

Keep Your Team Motivated

Self Accountability

How Long Should Their Tasks Take?

When Is A Team Right For You?

Salary, Hourly, Or Commission?

Should You Be Transparent With Your Team?

How To Train Your People

Advanced Tips & BONUS CONTENT: 8 video courses

Agency Marketing Tricks – How Get Business And Attention Fast

Provisional Equity

Advanced Negotiation Strategy

30% Like Apple

90/10 Write Off System

Go To Events – Lead Generation

Lifestyle Tips – Build Your Business For You

90 Minute Mastermind Speech for 10k Mastermind

 

 

 

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