Shane Melaugh – Course Craft

A Step-by-step, Proven, No-nonsense Advice For Going From Zero To Creating A $200 Online Course That Sells An Average Of Once Per Day

The 3 Pillars:

1. The Complete Tech Stack
   Everything you need to create, deliver, sell and protect your online course, on your own platform that you control, without needing to hire any developers.
2. The Magnetic Course Creation Plan
   Everything you need to find and validate the perfect product idea and how to turn your knowledge into a practical, highly valuable online course.
3. The Magnetic Marketing Funnel
   Everything you need to pre-launch your product, create a successful product launch, create upsells and other revenue engines, recruit affiliates to promote your product for you and set up the system you need to sell 1 copy per day of your $200 course.

The Online Course Success Formula: Marketing + Course Creation + Marketing

Yep, that’s right. Marketing is in there twice. That’s how important it is.
If all you do is the “course creation” part, you’re making an age old mistake of thinking “build it and they will come”. You’ll build your course, open it for sale and then… crickets.

You need to start with “Marketing”, because you need to understand your market and your future customers. You have to have a real understanding of what makes a marketable product. Something that people actually want to buy. And you need to build our entire course with that in mind, from day 1.

Then, you need the “Course Creation” part to ensure you actually solve the problems you identified in your market and that you don’t just create any solution, but a high-value, practical, actionable solution that is well presented.

Then, you need the second “Marketing” part to launch your product, using a proven system that uses ongoing, evergreen marketing so you’re not just sitting there, twiddling your thumbs and hoping that you’ll be blessed with sales from out of the blue.

This is what a magnetically sellable course is about: it has marketing and sellability “baked in” – which makes all the marketing you do for it 100x easier. And at the same time, it’s a high-quality, value delivering product that helps people achieve the result they want.

Included: the Thrive Apprentice
WordPress Plugin ($97 value)
Create beautiful online courses right inside your own WordPress website

What You’ll Discoverin the Course Craft Course Modules:

1. Get Paid, Give Access
The simplest way to set up a system that gets you paid and gives your customers access to your course, automatically.

2. Pirates Begone
How to make sure only paying customers can access your content & how to protect your content from being illegally downloaded and shared.

3. The Video Lesson Formula
How you can create well produced, professional looking, highly informative video lessons and publish them in your course – without needing expensive software or hardware!

4. Build Your Customer List
Every step to set up your email marketing system and make sure new customers are added to your mailing list, automatically.

5. The Product Idea Filter
Use our system to find a true winner of a product idea – or to refine and improve your own idea for a course, if you already have one.

6. Competition Judo
Learn why it’s actually great to have loads of competition and our Judo system for using all the hard work your competitors have done, to your advantage.

7. The Marketing “Cheat Code”
This method makes finding the perfect idea, getting customers and creating highly persuasive sales copy for your product so easy, it almost feels like cheating.

8. The “Sales Page First” Approach
In Course Craft, we use a system that starts with your sales message. As soon as you put our system into place, you’ll realize how starting with product creation is a recipe for pain, frustration and failure and you’ll wonder why you ever did it otherwise.

9. The EPOC Method for Creating Unique Products
How can you make a product that truly differentiates itself from your competition? How can you stand out from the crowd? How can you create a product that will make your customers love you and ask for more? The EPOC method, that’s how.

10. The 5 Components of High Value Courses
We’ll deconstruct exactly what makes the difference between a $5 course that still feels like a waste of money and a $200 course that feels like a steal. Creating highly valuable, well-presented and truly useful online courses is a matter of using the right system.

11. The Visual Design Shortcut
Typical entrepreneur newbie mistake: worrying about brand design, visuals, logo etc. and wasting endless time and money on it. Using the Visual Design Shortcut in Course Craft, we cut this entire process down to 10 minutes, max. (also: it costs $0)

12. The Online Course Pre-Launch Method
Learn how you can get paid to create your online course first and then start working on the content. This approach will even help you create a better product, than if you create first and sell second.

13. The Stealth/Bootstrap Launch Sequence
Discover the simple way to create a fully fledged, sales-generating product launch sequence – all without needing any special tools and without coming across as salesy or pushy.

14. The Revenue Machine
Discover the 5 components you can add to your online course, to turn it from a lukewarm seller into a reliable, long-term revenue machine.

Bonus
The Zero-Audience Product Launch

Want to start building an online course business, but don’t have any mailing list or audience to sell it to yet? Don’t worry, neither did I when I sold my first online course. In the Course Craft system, we’ll cover exactly how you can do a zero-audience product launch and the exact steps to take, to “borrow” other people’s audience for your own course.

Salepage: Shane Melaugh – Course Craft

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