Rock N’ Roll Rich Snippets
The Ultimate Structured Data Tune Up

The ultimate roadmap to structured data, rich snippets, and schema.org.

Class Curriculum

Updates, New Features, & TipsJune 27 – New Job Search Structured Data Results & Google Biz Post in Knowledge Graph (5:21)
IntroductionLet’s Rock (20:07)Understanding the Knowledge Graph (7:30)Google Trends Exercise (8:45)
Schema.org Introduction
Navigating the Dreaded Schema.org (2:44)The Full Hierarchy (14:24)Schema.org Extensions – What Are They? (7:25)Schema.org – Understanding Properties – Very Important! (10:21)Schema.org – Understanding “Expected Type” – Also Very Important! (9:12)Types of Code Used to Create Structured Data (11:24)Google Structured Data Guidelines (7:27)
Building JSON-LD CodeLet’s Build Some Code with JSON-LD (11:05)Building JSON-LD Continued (15:10)How to Use JSON-LD Brackets (9:51)JSON-LD – Common Errors That’ll Drive Ya Nuts (11:32)How to Perform a Knowledge Graph API Lookup (11:43)Let’s Take a Look at WikiData (8:15)MusicBrainz – Another Semantic Example (2:01)Interesting & Unique Properties (13:41)
LocalBusiness WalkthroughLocalBusiness JSON-LD Code (7:07)Adding LocalBusiness Markup to Your Site (13:31)Let’s Code – OpeningHours (8:15)Let’s Code – ContactPoint (8:34)Where the Action Happens (8:28)Marking Up Multiple Departments (3:21)How Do I Mark Up a LocalBusiness with Multiple Locations? (17:18)Weird & Possibly Outdated Search Console Errors (2:39)
Recipe WalkthroughRecipe Guidelines (11:56)Recipe Code Build (14:03)Recipe Results in SERPs (2:16)Recipe Results with Image Over Time (0:51)
Event WalkthroughExamples, Guidelines, and Walkthrough (7:45)Creating Your Event Code (11:12)Example Results in Google (1:04)Example Results in Google – Refreshing Dates (0:49)
ProductsProduct Guidelines (16:33)Let’s Code – Building a Product (11:52)Product SERP Results (1:35)April 10th Product Snippets Image Announcement (3:02)
ArticlesArticle Guidelines (12:23)Building the Article Markup (9:07)
Pushing the BoundariesThe Way I Think About Structured Data (10:09)“Hybrid Mutant” Schema (7:41)Imposter! (4:35)
Encore – Tips & BonusesCrunchbase Semantic Associations (4:31)How to Get a DF Link from Metallica.com (1:17)Recommended Resources (2:38)WordPress Security Tips (14:25)
Link Redirect Trace Plugin (2:39)Google Structured Data Partner Only Features (3:12)Google Patent Reading Tips (3:50)The Pity Link Method (4:17)Social Media Tools – Copromote & Quuu (4:09)
Final BowIs 90% of Available Schema.org Currently Useless? (11:49)The Final Secret – How to Get a DF Link from the Home Page of Wikipedia (3:47)

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