The SEO Playbook
The SEO Playbook training course teaches you step-by-step processes
to scale organic traffic and conversions across any website.
Hi, I’m Robbie Richards

Over the last 6+ years, I’ve built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands.In the beginning, it was smooth sailing. A one-man show (me), with a handful of clients. But, as my agency began to bring on more clients and the team grew, things changed….We didn’t have structured processes around any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some tools, pop open a couple spreadsheets…and stare at the screen.“Where do I start?” and “What do I do next?”…Those were two common questions both in the office, and at home while working on personal web projects. Whether it was performing a technical content audit, or building out a structured keyword map for a large client. The result was a TON of wasted time spinning our wheels, instead of getting shit done.So, I started building out a library of the repeatable processes I used to grow my blog from zero to a six-figure business, and generate bottom line results for clients across dozens of different industries, from property management and marine electronics to B2B SaaS and defamation law.
The result is “The SEO Playbook“. One of the most in-depth search marketing training courses on the planet. ​This is not a beginners level course on theory, but a series of repeatable systems you can use to build marketable skill sets, train and make employees billable faster, and/or implement immediately to grow your business.
What’s Included in the Course?
A library of step-by-step search marketing processes you can use to deliver consistent
organic traffic and conversion gains for your business, boss or clients.
8 Hours of Video
15 Training Modules
70+ Over-the-Shoulder Lectures
15+ Pre-Built Templates
OVER 70 VIDEO LECTURES
The course is broken down into 15 hyper-focused modules containing over 8hrs of instructional video tutorials.
ACCESS TO ALL THE TEMPLATES
Dozens of templates including Content Audit Dashboards, Content Calendars, Campaign Trackers and more.
STEP-BY-STEP PROCESS DOCS
A library of PDF checklists and process documents you can use to follow course material and train your team.
OVER-THE-SHOULDER TRAINING
No fluff here. You’ll watch over my shoulder as I apply the course material on real websites across different industries.
PROCESSES THAT GET RESULTS
The exact processes I’ve used to grow my business, get bottom line results for clients, and help other marketers.
PRIVATE SLACK COMMUNITY
Members get access to a private Slack channel. Collaborate with other students, and get your questions answered.
You’ll Also Get Lifetime Access to a
Growing Library of Playbooks…
Step-by-step processes to landorganic traffic and conversions winswithin 60-90 days.
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Audit Goals & Penalty Assessment

Collecting Your Indexable Content

Mapping Page-Level Data Points

Assigning Action Items & Strategies

Find Keyword Opps & Content Gaps

A repeatable system to perform expert content audits that drive shortand long term organic growth.
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Extract Existing Keyword Data

Build a Keyword Difficulty Baseline

Prioritize Your Keyword Shortlist

Master Content Relaunch Tactics

Measure Campaign Performance

A framework that will quickly take you from blank slate to actionable content calendar, for any site.
Students will get to request and vote on new playbook topics.The goal is to add 2-3 new playbooks a year.

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