Molly Pittman – Train My Traffic Person 2020
My 9-step Traffic System
- STEP 1: Setting the Strategy to make sure you know what success looks like and the pathway there
- STEP 2: Crafting the Offer so customers are excited to get your product (and give you money).
- STEP 3: Defining the Who & Why to connect with your prospects and speak to their pain points.
- STEP 4: Ideating Campaign Assets to create engaging experiences that catch the eye of your ideal customers.
- STEP 5: Creating Campaign Assets to turn your vision into a reality, and adapt your concepts to the ad platform(s) you leverage.
- STEP 6: Build and Launch Your Campaign so you can TEST whether or not your assets and offer work in the real world.
- STEP 7: Analyzing the Results to figure out if you’ve got a winner on your hands or if you need to go back to the laboratory and tinker.
- STEP 8: Optimizing the Campaign to make sure that you can profitably scale by fixing assets, messaging and targeting.
- STEP 9: Scaling the Campaign when you’ve had a successful test to turn the customer acquisition faucet on and skyrocket your business.
Here’s what you’ll get:
- 01-Session 1 – Think Like a Media Buyer
- 02-Session 2 – Acquisition Funnels with Ezra Firestone
- 03-Session 3 – Structuring Your Facebook Campaigns
- 04-Session 4 – Customer Avatars & Laser Targeting
- 05-Session 5 – Writing Compelling Ad Copy
- 06-Session 6 – High-Converting Ad Creatives
- 07-Session 7 – Launching Your Campaign
- 08-Session 8 – Campaign Optimization
- 09-Session 9 – Retargeting Campaigns
- 10-Session 10 – Traffic & Analytics with John Grimshaw
- 11-Session 11 – Horizontal & Vertical Scaling
- 12-Session 12 – Messenger Marketing & Chatbots
- 13-Session 13 – YouTube with Tom Breeze
- 14-Session 14 – Google Ads with Mike Rhodes
- 15-Session 15 – Becoming a Media Buyer