Building Your Foundation
The Facebook Pixel
Advanced Custom Audiences
Competition Spying
Closer Look At Behavioral And Demographic Targeting Options
Setting Up Automation Rules
Creative and Copy Inspiration and Testing
Ad Type Breakdown
Creating Canvas Ads
Creating Collection Ads
Creating Offer Ads
Creating Sponsored Message Ads
Intro To Dynamic Product Ads
Product Catalog & DPA Feed Creation
Creating Dynamic Product Ads
Data Is King
Knowing Your Numbers With Reports
Deep Dive Into Reporting
Facebook Analytics
Using UTMs For Better Tracking
My Funnels & Advanced Strategies
Selling With Facebook Live
The Free + Shipping Funnel Part 1
The Free + Shipping Funnel Part 2
Smart From Scratch Course Launch Strategy Part 1
Smart From Scratch Course Launch Strategy Part 2
Smart From Scratch Course Launch Strategy Part 3
The Foundation Of All My Facebook Campaigns
Video Ad Funnel
The Thank You Ad
Turning Photos Into Videos
The Post Purchase Retargeting Funnel
Overwhelming Value Lead Gen Campaign
Kevin Harrington Lead Generation Campaign
The Future Is Messenger
Getting Started With Messenger
Messenger Automation
Growing Your Messenger Audience
Profitably Scaling
Intro To Manual Bidding
Manual Bidding Part 2
The 20% Scaling Rule
Power Tools
ConnectRetarget
Sniply
CartHook
Zipify Pages
Bonuses!
6 Facebook Ads You Need To Run
My Presentation For Ezra Firestone’s Ecom Allstars Event
Funnel Blueprints
The Gold Standard
Cold Traffic
Manual Bidding
Free + Shipping
Pat Flynn
Facebook Lives
LIVE: How To Media Spend Wisely
LIVE: Scaling Ads
LIVE: Preferred Type Of FB ADs/ Ad Methods / Manual Bidding
Created New Campaign For Pat Flynn’s Podcasting Course That Produced Over $160,000 In Sales On Less Than $10,000 In Spend
LIVE: Leveraging 3rd Party Content For Your Ads And Post Purchase Retargeting
LIVE: Creating Ad Sets
Analyzing Our Killer Free + Shipping Funnel
Testing Out Facebook’s New Live Audio Feature
Facebook’s Brand New Ad Account Overviews
How To Link Your Page To Your Group
Best Way To Generate High-Quality Applications Through Facebook Ads
How To Have Great Brand Identity
Canvas Ad ,Shopify Checkout , CartHook Upsell Sequence
Facebook’s New Analytics Platform Makes Identifying Winning Audiences So Much Easier
Q+A: How To Report/Segment Purchases For A Specific Product Within FB Reporting
Q+A: How Target Audience About Woman Fitness Apparel
Q+A: Structuring A Campaign With $100-200 Budget Structure
Q+A: “So, I’ve Put Up The Ad, Targeted The Interests And All The Details, Set It To $5/Day Budget And Then… What Do We Do?”
Weekly Office Hours
LIVE: Weekly Office Hours (Session #1)
LIVE: Weekly Office Hours (Session #2)
LIVE: Weekly Office Hours (Session #3)
LIVE: Weekly Office Hours (Session #4)
LIVE: Weekly Office Hours (Session #5)
LIVE: Weekly Office Hours (Session #6)
60 Second Ad Hacks
60 Second Ad Hacks – Episode #1: Testing multiple campaign objectives.
60 Second Ad Hacks – Episode #2: Maximize social proof with existing posts instead of new ads with each audience.
60 Second Ad Hacks – Episode #3: Create time on site custom audiences for your website traffic page view events.
60 Second Ad Hacks – Episode #4: Turn photos into videos with slideshow ads so you can create video view custom audiences.
60 Second Ad Hacks – Episode #5: Create a powerful video testimonial grid page post that you can use for your retargeting.
60 Second Ad Hacks – Episode #6: Focus on agitating the problem your product solves before pitching your actual product.
60 Second Ad Hacks – Episode #7: Don’t just start running traffic if you don’t know your bottom of the funnel metrics. Work backward from CLTV to your first ad.
60 Second Ad Hacks – Episode #8: Use automation rules to efficiently scale winning ad sets.
60 Second Ad Hacks – Episode #9: Use the 28 day view attribution window to get the full picture of how effective your ads are.

Increase Your Ad IQ And…
Master the Pixel and custom audiences
Find the most profitable & scalable audiences
Launch cutting – edge retargeting campaigns
Become an A/B testing wizard
Build the perfect campaign architecture
Leverage manual bidding & win auctions

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