Kim Roach – Product Launch Academy

“Over the Next 30 Days, I’ll PersonallyHelp You Create & Launch a Signature Productwith so Much Built-In Demandit Practically Sells Itself.”
And The Best Part: We’ll do all the “Techie” Stuff for you…
Let me personally help you launch your own Signature Product. And by the end of 30-days, YOU will be turning your product “ideas” into profit.
I’m going to personally help a small group of people create and launch your very own Signature Product.
I’ve personally been creating and launching products for the past 7 years. We’ve now turned it into a step-by-step system that can be used in any niche.
And I’m going to teach our system to a small group of students.
With LIVE group coaching and a bit of hand-holding.
We’ll work together over the next 30 days.
And lead you step-by-step from “Product Idea” to “Profits” (with a little butt-kicking on the side to keep you accountable 🙂
You’ll get my personal help. 7 years of experience creating and launching products.
A proven system and templates that you can plug into your own business.
If you follow the steps, come to the group coaching calls, and work with me directly via our email-based coaching, you WILL get results.
“Okay – So Here’s Exactly What You’re Going to Get…”

Week 1 – Your Irresistible Offer
Within the first week of coaching, you’ll identify which of your product “ideas” people will actually pay for.
Using our 3 “Profit Radars”, you’ll know with certainty whether or not people will buy your product on launch day.
Not hope or guess.
But know for certain that you have a profitable product idea that motivates people to pull out their wallets and BUY.
Find out how much people are willing to pay for your product.
(This is one of the biggest questions I get asked. And the answer might surprise you.)
How to name your product & create a “Mental Photograph” in the mind of your customer.
Let’s compare the following…
“Six Weeks to Skinny Jeans”
VS.
“How to Lose 10 Pounds in 30 Days”
Which one do you thinks sells more?
You guessed it!
#1.
Same product. But different NAMES.
Each one creates a different mental picture in the mind of your customer.
And during our first week of coaching, you’ll learn how to create irresistible offers AND product names that SELL.

Week 2 – Course Planning Guide
During our second week together, we’ll outline your entire launch strategy using my signature “Fill-in-the-blanks” Template.
I call this the “Instant Clarity” worksheet. Because once you finish answering just a few questions, you’ll have immediate clarity on what type of product you should create. How to LAUNCH for maximum impact. And the exact content to include in your product.
You’ll also learn how to avoid overwhelm and get the darn thing done!
Yes… the “Kentucky” girl is coming out in me there But isn’t this oftentimes the biggest holdup?
There’s so much conflicting advice out there that you don’t know whether to turn left, right, or turn around and go backwards. The overwhelm turns into paralysis. And then you go back to reading blogs, browsing forums, and checking your emails every 5 minutes.
The “Course Planning Guide” will give you the clarity and a step-by-step roadmap so you ALWAYS know what to do next.
But more importantly… I’m also going to teach you a few “mental tricks” so you can get OUT of paralysis and into effortless productivity.
This is not a big box of “stuff”. It’s not an endless collection of videos.
This is me grabbing you by the hand, walking you through a step-by-step blueprint, and giving you the tools and strategies you need to finally create and launch your own Signature product.

Week 3 – Pricing your Product
How to price, package, and position your product for maximum profits.
This has taken me YEARS to learn. But I can teach it to you in less time than it takes to watch another re-run of Breaking Bad.
During week 3 of our coaching, you’ll learn how to sell your product with confidence.
As humans, it seems like most of us are all a little bit scared of being “salesy”. Here’s how to sell your product with confidence. No need to be cheesy, hypey, or “salesy”.
Plus, you’ll also learn some simple pricing strategies to double and triple your product launch profits.
Have you ever wondered what the REAL differences are between a $97 product and a $997 product?
Let me show you how to transform your offers and start charging what you’re worth.
It’s a simple set of “tweaks” that will double your revenue this year.

Week 4 – Creating Your Product
During week 4 of our coaching, I’m going to bulldoze every fear you may have once had about creating your own product. This is the week where we create your product… FAST.
After surveying hundreds of solopreneurs, I found that many of them have fooled themselves into believing some very common product creation “MYTHS”.
* I’m not “good enough”.
* I’m not an expert.
* It takes FOREVER to create a product.
* I’m not “techie” enough.
We’re going to “debunk” all of these common MYTHS and teach you step-by-step how to create your own Signature product in 7 days or less.
I’ll be demonstrating ALL of the simple tools we use in our business to create products quickly.
Plus, you’ll also get instant access to our Six-Figure Rolodex.
Which is my private collection of ghostwriters, copywriters, graphic designers, virtual assistants, programmers, and more! These are people we have personally vetted and they can help you launch your product in record time. Creating your ebook design, voiceovers, PowerPoint slides, transcriptions, audio editing, video editing and more.

Week 5 – Launching Your Product
By this time during our coaching, your subscribers are already getting excited about your new product. Just like we teach, you’ll be dropping hints a few weeks before the launch itself.
And so you’re audience is already anticipating the launch day.
They’re eager for more details.
And now comes the fun part…
Launching Your Product!
During Week 5, you’ll learn our Step-by-Step Launch System.
After this week, you’ll know exactly what to do on EACH DAY of your launch.
The exact emails to send your audience on each day of the launch. (There’s no guess-work involved here. You’ll know exactly what type of email to send on each day of your launch.)
How to Create a 3-Part Video Series that Gets People Excited and Eager to buy your product.
How to Drive Your Subscribers Crazy 2 Days Before the Launch. (I’ve only seen a couple smart marketers using this strategy but it builds up some crazy anticipation and will double the sales you make in the first hour of your launch.)
Let me hold your hand and walk you step-by-step through each phase of your product launch.

But here’s what you’re REALLY getting…
At the end of our 30 days together, you’ll have a new product ready to launch in your business.
Plus, you’ll have a new superpower that you can use over and over again.
You’ll have the unique ability to slip effortlessly into the mind of your customer, extract their emotional hot buttons, and turn their every desire into instant product ideas.
Creating irresistible offers that people are ALREADY eager to buy.
By the end of our 30-days together, you will become a RAINMAKER.
Because now you KNOW how to start generating sales. And you can use this new skill to create instant paydays OR (my personal favorite)…. an evergreen, automated sales funnel.
Imagine what it will feel like when PayPal notifications start filling up your email.
New sale!
New sale!
New sale!
Imagine celebrating with your spouse, who nearly comes to tears. The look of pride on their face makes all the hard work worth it.
It finally all seems real.
It finally all seems doable.
And most importantly, you’re making a BIG impact in the lives of your students.
One month later, your new customers are starting to share their “Aha” moments.
A few are already seeing results. And they’re reporting back with their success stories.
Your day looks drastically different than it did just 30 days ago.
Because now you have a Signature Product that sells every day of the week.
You have a business that you can be proud of.
You have students that are being impacted by your products and courses.

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