Email Copywriting Workshop

Class Curriculum
Ready to Get Moving? Start Here – Important Info — Watch This First… (17:07)– Here’s How to Claim Your Complimentary Copy Critique (2:48)

Module 1– Email “Beats” and the SLP Formula (52:15)– Critique #1 – Email Beat – SharePoint Course (4:21)– Critique #2 – Email Beat – Internet Marketing (3:00)– Critique #3 – Email Beat – Real Estate Appraisal Reviewers (7:33)– Will Following the SLP Formula Make My Emails Boring and Predictable? (7:08)– 38 Sample Email Beats You Can Model For Your Emails (14:46)

Module 2 – Story– How to Find and Tell Great Stories (68:58)– Story Tip #1 – Find Better Stories by Understanding Your Audience (8:39)– Story Tip #2 – Digging for Stories with “Extreme” Questions (10:01)– Critique #4 – Email and Blog Post – HoloLens Development (14:55)– Critique #5 – Excel for Architects (16:00)– Critique #6 – Internet Marketing Email (11:32)– Critique #7 – Fitness (12:01)– Story Tip #3 – Must Every Email Be An Epic Story? (10:39)– Story Tip #4 – Storytelling Resources for a “Deep Dive” (11:01)– Story Tip #5 – Bring Your Characters to Life (7:26)

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