Here’s how we’ll make it happen together:

• STEP 1: CHOOSE YOUR STRATEGY
• Your days of throwing spaghetti at the Facebook (or Instagram) wall are OVER, hermano. It’s time to develop a new way of thinking about your ads: one that is strategic, data-driven, and based on what actually works.
• Average time to complete and implement: as long as it takes to finish your Americano
• STEP 2: SET UP YOUR TECH
• I’ve seen too many people suffer because they rushed through setting up the pixel and tracking for their ads… or didn’t know how to do it properly!
• Let’s do this once and do it right. (I promise I’m here to make it feel ridiculously easy.)
• Average time to complete and implement: less than 60 minutes
• STEP 3: FIND YOUR PEOPLE ON FACEBOOK & THE ‘GRAM
• Think your audience isn’t on Facebook or Instagram? With over 2 BILLION monthly active users, think again (unless you’re targeting Tibetan monks on a digital detox, of course). With some smart targeting strategies and a little elbow grease, we’ll find your perfect audience and get your offers in front of them!
• Average time to complete and implement: about an hour to uncover some initial audiences to test if you’re getting started… and from there, you’ll be able to set up your ads and audiences in minutes.
• STEP 4: NAIL YOUR CREATIVE
• Now that you know who you want your ads to be seen by, it’s time to make sure they don’t scroll right past your ads and click on the nearest cat video instead.
• The secret? It’s time to learn how to write engaging copy, design attention-grabbing images, and create curiosity-inducing videos… without having to hire expensive copywriters or designers before you’re ready.
• Average time to complete and implement: An hour or two to learn the shortcuts… and about 60 minutes to create everything you need for your next campaign!
• STEP 5: DETERMINE YOUR AD BUDGET
• If we haven’t met before: Hi, I’m Claire, and I LOVE talking about money. At the end of the day, we’re running Facebook ads to help you get paid.
• Average time to complete and implement: less than 30 minutes
• STEP 6: BUILD YOUR CAMPAIGN & LAUNCH YOUR ADS
• Does the idea of getting into the Ads Manager and launching your ads give you a stress headache? Have no fear. I’ll show you how to bend the Ads Manager to your will and get your ads into your ideal customers’ news feeds at lightning speed.
• Average time to complete and implement: about an hour
• STEP 7: OPTIMIZE, SCALE & GROW
• This is where your money is made, my friend. I’ll make sure you know exactly which numbers to look at and in what order, plus how to scale or troubleshoot your ads depending on your results.
• Average time to complete and implement: just under an hour!

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