Andrew Charlton – Forecasting For SEO

Andrew Charlton – Forecasting For SEO

Before businesses invest in SEO, they want to know what they’re getting for their money.

The pressure for businesses to be data-driven means it’s more important than ever to be accountable for your SEO performance.

And it’s rewarding.

Being able to reliably forecast SEO performance can:

• Win you more clients.
• Increase investment into SEO.
• Challenge unrealistic business targets.

But with so many unknowns – algorithm updates, implementation issues and economic challenges – how can you possibly predict the future?

It’s possible. I’ll show you how to embrace this uncertainty.

Introducing Forecasting For SEO.

Who am I?

I’m Andrew Charlton and I’ve been working in SEO for over 10 years.

I’ve successful led agency teams, and consulted on some of the largest brands in the UK.

Some of that time I spent as a forecasting sceptic. I always thought it was impossible to project SEO performance.

But like SEO, the same mysterious complexity drew me to forecasting. And the more I learned about it, the more I understood and valued it.

So much so, I now build forecasts for many SEO agencies and businesses across the world with FutureThought.

I want to share everything I’ve learned and the principles I’ve tried and tested in this course.

What’s inside?

Here’s an outline of what you can expect:

The thing about forecasting

  Why forecasting is challenging

 The two views of forecasting

  Using the outside view

Why you should forecast

 The forecasting cycle

 Setting the right expectations

How to forecast organic traffic

 Forecasting for SEO process

 Data collection

 Data analysis

 Forecast modeling

 Forecast evaluation

 Linear regression + seasonality

 Holt Winters

 Facebook Prophet

 Forecasting with no data

Why forecasting isn’t enough

 Forecast interventions

 Using keyword scenarios to show opportunity

How to forecast organic revenue

 Breaking revenue down

 Building plausible revenue scenarios

When you should forecast

 Know when not to forecast

 Managing communication and risk

 Forecast reporting

Sale page: Andrew Charlton – Forecasting For SEO

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to Price9Dollar account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your Price9Dollar account then going to Downloads Page.