Building Your Foundation

The Facebook Pixel

Advanced Custom Audiences

Competition Spying

Closer Look At Behavioral And Demographic Targeting Options

Setting Up Automation Rules

Creative and Copy Inspiration and Testing

Ad Type Breakdown

Creating Canvas Ads

Creating Collection Ads

Creating Offer Ads

Creating Sponsored Message Ads

Intro To Dynamic Product Ads

Product Catalog & DPA Feed Creation

Creating Dynamic Product Ads

Data Is King

Knowing Your Numbers With Reports

Deep Dive Into Reporting

Facebook Analytics

Using UTMs For Better Tracking

My Funnels & Advanced Strategies

Selling With Facebook Live

The Free + Shipping Funnel Part 1

The Free + Shipping Funnel Part 2

Smart From Scratch Course Launch Strategy Part 1

Smart From Scratch Course Launch Strategy Part 2

Smart From Scratch Course Launch Strategy Part 3

The Foundation Of All My Facebook Campaigns

Video Ad Funnel

The Thank You Ad

Turning Photos Into Videos

The Post Purchase Retargeting Funnel

Overwhelming Value Lead Gen Campaign

Kevin Harrington Lead Generation Campaign

The Future Is Messenger

Getting Started With Messenger

Messenger Automation

Growing Your Messenger Audience

Profitably Scaling

Intro To Manual Bidding

Manual Bidding Part 2

The 20% Scaling Rule

Power Tools

ConnectRetarget

Sniply

CartHook

Zipify Pages

Bonuses!

6 Facebook Ads You Need To Run

My Presentation For Ezra Firestone’s Ecom Allstars Event

Funnel Blueprints

The Gold Standard

Cold Traffic

Manual Bidding

Free + Shipping

Pat Flynn

Facebook Lives

LIVE: How To Media Spend Wisely

LIVE: Scaling Ads

LIVE: Preferred Type Of FB ADs/ Ad Methods / Manual Bidding

Created New Campaign For Pat Flynn’s Podcasting Course That Produced Over $160,000 In Sales On Less Than $10,000 In Spend

LIVE: Leveraging 3rd Party Content For Your Ads And Post Purchase Retargeting

LIVE: Creating Ad Sets

Analyzing Our Killer Free + Shipping Funnel

Testing Out Facebook’s New Live Audio Feature

Facebook’s Brand New Ad Account Overviews

How To Link Your Page To Your Group

Best Way To Generate High-Quality Applications Through Facebook Ads

How To Have Great Brand Identity

Canvas Ad ,Shopify Checkout , CartHook Upsell Sequence

Facebook’s New Analytics Platform Makes Identifying Winning Audiences So Much Easier

Q+A: How To Report/Segment Purchases For A Specific Product Within FB Reporting

Q+A: How Target Audience About Woman Fitness Apparel

Q+A: Structuring A Campaign With $100-200 Budget Structure

Q+A: “So, I’ve Put Up The Ad, Targeted The Interests And All The Details, Set It To $5/Day Budget And Then… What Do We Do?”

Weekly Office Hours

LIVE: Weekly Office Hours (Session #1)

LIVE: Weekly Office Hours (Session #2)

LIVE: Weekly Office Hours (Session #3)

LIVE: Weekly Office Hours (Session #4)

LIVE: Weekly Office Hours (Session #5)

LIVE: Weekly Office Hours (Session #6)

60 Second Ad Hacks

60 Second Ad Hacks – Episode #1: Testing multiple campaign objectives.

60 Second Ad Hacks – Episode #2: Maximize social proof with existing posts instead of new ads with each audience.

60 Second Ad Hacks – Episode #3: Create time on site custom audiences for your website traffic page view events.

60 Second Ad Hacks – Episode #4: Turn photos into videos with slideshow ads so you can create video view custom audiences.

60 Second Ad Hacks – Episode #5: Create a powerful video testimonial grid page post that you can use for your retargeting.

60 Second Ad Hacks – Episode #6: Focus on agitating the problem your product solves before pitching your actual product.

60 Second Ad Hacks – Episode #7: Don’t just start running traffic if you don’t know your bottom of the funnel metrics. Work backward from CLTV to your first ad.

60 Second Ad Hacks – Episode #8: Use automation rules to efficiently scale winning ad sets.

60 Second Ad Hacks – Episode #9: Use the 28 day view attribution window to get the full picture of how effective your ads are.

Increase Your Ad IQ And…

Master the Pixel and custom audiences

Find the most profitable & scalable audiences

Launch cutting – edge retargeting campaigns

Become an A/B testing wizard

Build the perfect campaign architecture

Leverage manual bidding & win auctions