Your “Step-by-Step” Program
That’s why I’m excited to introduce to you AWAI’s Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy…
A program created by our friend and Master B2B Copywriter Steve Slaunwhite that’s become the industry standard for new B2B copywriters starting out.
Not only will Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy teach you everything you need to know about the B2B market…
It will teach you “step-by-step” how to write all the B2B marketing elements any client will ever ask you to write.
And you couldn’t be learning these skills from a better teacher than Steve.
If you don’t know him already… Steve is a bona fide and respected superstar in the world of B2B marketing.
He’s been writing big-league B2B copy for more than 20 years…
His clients are some of the biggest in the B2B world: UPS, Hewlett-Packard, Sprint, Symantec, Mitsubishi, and Forbes, to name a few…
He’s written books, been featured in Writer’s Digest, The Wall Street Journal, Canada’s Globe and Mail, The Daily News, Direct Marketing, Forbes, Small Business Trends, and more… .
He’s won industry awards, including the prestigious ACE Award for Direct Mail Copywriting and AWAI’s Copywriter of the Year…
Clients he writes and consults for love him:
Michael Hughes, The Networking Coach, said Steve’s advice helped him “triple his sales.”
Rich Gaasenbeek of IXACT called him “One of the best B2B Copywriters in North America.”
Mark Organ, CEO of Influitive said Steve was “instrumental” in creating their direct marketing copy.
Terry Jarvis of UPS said their marketing success “could not have been possible” without Steve’s consulting and writing.
That’s why when we wanted to create the quintessential program for AWAI members interested in breaking into the B2B niche — we went straight to Steve.
And, what an amazing job he did.

EVERYTHING You’ll Ever Need to Become a B2B Expert
Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy is a full immersion into the B2B world.
It shows you how the Business-to-Business market works… how the buying decision is made… what motivates and drives the decision-making process.
It shows you different emotions that can impact the buying decision and how to appeal to them in your copy.
As a quick example…
You may think greed and vanity don’t play a role in the B2B buying decision like they do when selling to consumers. Truth is, they do — but in a different way.
Remember, your B2B prospect may be a purchasing manager who wants to impress his superiors. His reputation may be affected — either positively or negatively — by any given purchase. So, if the product you’re selling can save the company time and money, a good Business-to-Business writer will find a subtle way to let his prospect know that this purchase will reflect well on them — and show them why.
And that’s just one of the “subtleties” of writing powerful B2B copy revealed in Steve comprehensive program.

Some of the Secrets You’ll Discover
You’ll learn:
The 4 “key influencing factors” of every B2B buying decision and how to use them to super-charge your copy…
The “Twin Pillars” of B2B persuasion and how to inject them into every piece of copy you write…
The 9 most common projects you’ll take on (and how to be a master in each of them)…
The unique needs of the B2B buyer — and why it’s crucial you understand “the CNI factor”…
Why it’s crucial you understand every B2B buyer’s “split personality”…
Steve’s “5-point strategy” for quickly understanding any B2B product you’ll be asked to market…
8 tips for explaining a product’s technically complex features clearly, concisely, and accurately…
The B2B headline that virtually never fails…
Where and how to source build the ultimate B2B Swipe File…
60 of the most powerful B2B headline words…
The “3-C’s” of B2B ad copy (all you need to create short, crisp, killer copy)…
8 short “lead types” that work very well in B2B copy…
Two “copy killers” you want to avoid…
The two secrets to ultra-persuasive B2B copy…
11 powerful techniques for making your client’s product or service stand out in a crowd…
When you should (and shouldn’t) use pictures, graphs, charts, diagrams, and testimonials in a B2B ad…
14 ways to build instant and unshakeable credibility for your client…
The secret of the “motivating sequence”: 5 things every B2B ad, email, or brochure MUST do…
5 strategies for master the “B2B style” (Rule #1 — lose the hype!)…
7 things you, as a professional B2B writer, need to do to prepare for every B2B project…
Steve’s exclusive “Copywriting Information Worksheet” for every project you take on…
9 knock-out strategies for writing perfect lead generators (the heart and soul of the B2B trade!)…
How to become a millionaire specializing enormously popular “white paper reports”…
6 letter and email templates you can copy…
8 research tips, techniques, and shortcuts…
The program spells out everything you need to succeed at every step of the B2B process — from working with your client for the first time… to understanding the B2B selling process… to knowing what course of action you recommend your B2B client take to get the job done.
Each of the 16 learning modules is conveniently organized into three elements:
The “How-To” Guts — crisp, concise, detailed information on how to craft any B2B sales approach proven to work
A short and powerful “Exercise” you can do, meant to drill the information deep into your mind
The B2B Writer’s Toolkit — tips, tricks, techniques, and shortcuts you can use… things you absolutely need to know to be a great B2B writer, including: 28 ideas for writing a powerful B2B headline… 7 strategies for writing an effective B2B offer… What to say if the client says “I hate your copy”… and the best way to know and research your target audience
Plus, there are “Bonus” articles along the way that help drive home points made in the chapter — or illustrate an alternative way of getting the job done.
And, you can listen to each chapter of the program via an audio feed, which you can listen to on your computer, or download to your iPod, iPhone, or MP3 player, and listen while you’re driving.
Bottom line: Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy is everything you need to launch a successful career as a B2B copywriter.
Now…
You took our little quiz.
And I’m guessing you wouldn’t still be reading if you weren’t at least a little bit interest in the B2B niche.
So let’s take a moment to drill down a little deeper — into what your day as a B2B copywriter might look like:
The kind of copy you’ll write…
How you’ll prepare for an assignment…