Justin Wilcox – The FOCUS Framework

Finding Product-Market Fit is overwhelming.
The FOCUS Framework changes that.

Learn How to take your Next Step
Every exercise has a step-by-step video.

Table of Contents
Every step you need to find Product-Market Fit.
Workbook 1: Finding Early Adopters
Declaring Victory
Idea Generation
Customer Storming and Role-izing
Who are your Early Adopters
SCALE your Segments
50 ways to talk to 5 People
Interview Channel Costing
How to Ask for Interview
What to Ask
Interviewing Like a Pro
5 Interview Checkpoint
You’ve Found your Early Adopters When…
Workbook 2: Offer Testing
What is Offer Testing?
Interview Analysis
Problem Synthesis
Solution Ideation
Offer Design
Path to Victory
Offer Experiment Design
Success Metric Stoplight
Failure Protocol
You’ve Validated your Offer When…
Workbook 3: Currency Testing
What is Currency Testing
Currency Ladder
Currency Calculator
Currency Experiment Design
Increasing your Conversion Rate with A/B Testing
Increasing your Conversion Rate with Solution…
How to Pre-Sell Anything
Science of Pricing
How to Test your Price
You’ve Validated your Currency When…
Workbook 4: Utility Testing
Utility Testing vs MVP
What Features Should you Utility Test?
How to Build a Utility Test
Utility Testing Metrics
Utility Testing Design
Increasing Customer Life
Time Value
Increasing your Viral Coefficient
You’ve Validated your Utility When…
Workbook 5: Scaling
Scaling to Victory
Building your Dev Team
Scaling your Solution
Scaling your Channels
Scaling your Segments
You’re Finished Scaling When…

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to Price9Dollar account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your Price9Dollar account then going to Downloads Page.