Email Copywriting Workshop

Class Curriculum

Ready to Get Moving? Start Here – Important Info — Watch This First… (17:07)– Here’s How to Claim Your Complimentary Copy Critique (2:48)

Module 1

– Email “Beats” and the SLP Formula (52:15)

– Critique #1 – Email Beat – SharePoint Course (4:21)

– Critique #2 – Email Beat – Internet Marketing (3:00)

– Critique #3 – Email Beat – Real Estate Appraisal Reviewers (7:33)

– Will Following the SLP Formula Make My Emails Boring and Predictable? (7:08)

– 38 Sample Email Beats You Can Model For Your Emails (14:46)

Module 2 – Story

– How to Find and Tell Great Stories (68:58)

– Story Tip #1 – Find Better Stories by Understanding Your Audience (8:39)

– Story Tip #2 – Digging for Stories with “Extreme” Questions (10:01)

– Critique #4 – Email and Blog Post – HoloLens Development (14:55)

– Critique #5 – Excel for Architects (16:00)

– Critique #6 – Internet Marketing Email (11:32)

– Critique #7 – Fitness (12:01)

– Story Tip #3 – Must Every Email Be An Epic Story? (10:39)

– Story Tip #4 – Storytelling Resources for a “Deep Dive” (11:01)

– Story Tip #5 – Bring Your Characters to Life (7:26)

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