Here’s what you’ll get:

MODULE 1: Cracking the Code

• The purpose of this module is to provide you with a basic overview of the main psychological and technical elements that are necessary to close a sale. You will learn the five critical elements that need to align in order to successfully close a prospect. In addition, you will be introduced to the basic structure of a straight-line-sale, the psychology behind a prospect’s buying decisions, and how to tap into that psychology in a way that will provide you with the greatest chance of closing the sale.

MODULE 2:Unconscious Communication

• The purpose of this module is to teach you the power of unconscious communication—also known as “the secret weapon of influence.” You will learn the importance of the first four seconds of the sale, what needs to be established during those first four seconds, and why these things are so important. You will also learn about the dual linchpins of unconscious communication—tonality and body language.

MODULE 3: State Management

• The purpose of this module is two-fold: first, to raise your awareness as to the importance of state management; and second, to provide you with a fool-proof method for managing your physiological-emotional state during the sales process. This will ensure that you will be able to consistently use the Straight Line System at the highest level.

MODULE 4: Advanced Tonality

• The purpose of this module is to provide you with an in-depth understanding of the first of the dual linchpins of unconscious communication. In addition, you will begin the process of mastering the practical application of each of the ten core influencing tonalities.

MODULE 5: Body Language

• The purpose of this module is to provide you with an in-depth understanding of the second of the dual linchpins of unconscious communication. You will learn how body language profoundly affects the outcome of a sale, and how to use it to build massive rapport on both a conscious and unconscious level.

MODULE 6: Prospecting

• In this module, you will begin the process of mastering the art of sifting through a large pool of prospective buyers so you can separate out the potentially qualified ones. In addition, you will learn how to ask questions in a way that will allow you to gather massive intelligence, while simultaneously building rapport on both a conscious and unconscious level.

MODULE 7: Vision

• This module will offer you a step-by-step strategy for harnessing the awesome power of vision focus. Combining the two crucial competencies of vision and focus into one core competency, this module will allow you to create a compelling target to aim for, and ensure that you don’t become distracted by the various barriers and obstacles that are sure to pop-up along the way.

MODULE 8: Script Building

• In this module, you will learn the art and science of constructing a world-class, straight line script, which is one of the most crucial aspects of mastering the Straight Line System. You will be guided through a step-by-step, paint-by-number script-writing process, the result of which will be a perfectly constructed straight line script that will set you up to close anyone who’s closable.

MODULE 9: Standards

• In this module, you will gain an in-depth understanding as to the importance of knowing your personal standard and learn how to identify it as it pertains to sales success. In addition, you will be taught an extremely effective process for raising your standard, with the goal of making it perfectly congruent with your vision of the future.

MODULE 10: Looping

• In this module, you will master the art of looping, the so-called “secret sauce” of the back-half of the Straight Line System. In short, you will learn how to take any one of the common objections and use it as an opportunity to increase your prospect’s level of certainty for each of the three tens and then seamlessly transition into a close, without breaking rapport.

MODULE 11: Beliefs

• In this module, you will learn about the power of beliefs and how they impact our decision-making, for both good and ill. In addition, you will be guided through an extremely powerful process that will give you the tools to overcome your limiting beliefs and replace them with empowering ones.

MODULE 12: Customers for Life

• In this module, you will be taught a series of proven strategies that will allow you to dramatically reduce customer attrition and turn first-time buyers into customers for life. In addition, you will learn an extremely powerful, seven-step process for developing a never-ending stream of customer referrals.