Jonathan Dane – Landing Page-CRO Mastery

Everything you need to know to grow conversion rates in a simple, quick, and effective manner.

Wouldn’t it be great to push aside all the competing information out there, written by people who’ve never run any CRO tests themselves?
That’s exactly the meat of this course.
With over 200 clients from different industries, we’re giving you our go-to strategies and tactics for getting results in the quickest way possible.
We simplify what you need to know, but also challenge you to see things differently from what you may have learned in the past.

Your Instructor
Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.
He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.
With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.

Class Curriculum
The CRO Fundamentals
What is Conversion Rate Optimization?
What is a Landing Page?
Home Pages Are Bad News
Landing Page Examples + VIDEO (6:17)
Landing Page Anatomy + VIDEO (4:31)
The PPC Success Equation
Traffic Types & Temperatures + VIDEO (3:23)
The Bigger Picture

Better CRO Research
Quantitative Research + VIDEO (1:38)
Qualitative Research + VIDEO (3:01)
CRO Research Tools
Google Analytics Treasures
Hottest Heatmaps
Scrollmap Revelations
Candid Camera Recordings
Visitor/Customer Interviews
5 Second Insights
Sales Team FAQs
Mirroring Goals + VIDEO (3:42)

Call To Actions (CTAs)
What is a Call To Action?
Two Most Important Worlds + VIDEO (1:11)
Same CTA – Different Words

Lead Generation Forms
Above vs Below Fold
The Elephant In The Room
Hotter Calls vs Colder Forms + Tests + VIDEO (5:49)
Compliance Psychology + VIDEO (3:04)
The Breadcrumb Technique + VIDEO (3:27)

User Experience Steroids
How Important Is Design?
Dribbble It
The Secret CRO Ingredients – Fonts & Readability

Celestial Copywriting
It’s All About “You”
Always Strengthen The CTA
Headline Writing Formulas
Multistep Form Headlines & CTA Wording
Iconography & Power of 3
20+ Social Proof Examples & Importance

Visuals With Impact
Hero Images/Shots

Tracking Towards Success
Conversion & Goal Tracking
Micro Conversion Tracking + VIDEO (2:14)
Call Tracking
UTM Tracking & Hidden Fields

A/B & Multivariate Testing
What is A/B Testing?
What is Multivariate Testing?
Variation Volume & False Positives
Things That Destroy Tests
Redesigns vs Iterations
Testing Prioritization

Scaling & Growth
New Traffic Channels
New Revenue Generating Offers

The Best Performing Tests
The Breadcrumb Technique
Traffic Quality
Fake Test Offers
CTA = Landing Page Sections
Hyper Locality
Intermittent Conversion Steps
Working Backwards
Sacrifice These Things
Balancing Conversion Rates & Business Sense
See You On Slack!

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