Everything you need to know to master Facebook and Instagram ads in a simple, quick, and effective manner.

Instead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of Facebook to get results with paid advertising?
We’ll go through the basics and increase the difficulty over time.
Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.
Not to mention, some other amazing perks:– Full year access to a custom Slack channel with other students and KB team members to help you out.– Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.– First dibs on new courses and inside scoops around different marketing initiatives.
If you break it down, the ROI you’ll gain far surpasses the cost of this course.

Your Instructor

Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.
He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.
With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.

Class Curriculum
Facebook Ads Basics
What Is Facebook Advertising?
The History of Facebook Advertising
How Do Facebook Ads Work? + VIDEO (3:07)
Facebook vs AdWords – Who Wins? + VIDEO (5:17)
Where Instagram Fits In
Endless Targeting Possibilities + VIDEO (5:15)
New & Different Networks
Audiences Are Your New Hooks
Navigating Facebook Business Manager + VIDEO (6:05)
Structure of Facebook Ads + VIDEO (6:12)
The Unknown Facebook Secrets + VIDEO (9:41)
The Most Powerful Audiences
Understanding Audiences
Exhausting & Order of Audiences + VIDEO (8:05)
Cold & Hot Audiences + VIDEO (7:31)
The Offer Thermometer + VIDEO (6:27)
The Ad Blueprint
New Ad Types
Ad Variety
Building War Chests
Unknown Dark Posts? + VIDEO (3:56)
Iterations vs Redesigns
Stronger Research
Full Funnel Analysis + VIDEO (2:23)
Graph Search + VIDEO (2:00)
Audience Insights + VIDEO (2:28)
Why Am I Seeing This?
Competitor Comparisons?
Setting Things Up For Success
Tracking Everything + VIDEO (5:11)
Types of Campaigns + VIDEO (2:49)
Campaign Setup
Ad Set Setup + VIDEO (4:24)
Full Funnel Importance + VIDEO (5:30)
Unknown Targeting Combinations
Bidding & Budgets
1 Ad Set = 1 Audience
Power Editor + VIDEO (2:40)
Optimization Work
Weekly Routines + VIDEO (5:07)
Monthly Routines
Attribution Knowledge + VIDEO (2:58)
Instagram Ads
Silo vs Combo
The Mobile Only Focus
Influencer Marketing + VIDEO (3:16)
Scaling & Growth
Colder Audiences
The Patience Focus
Ancillary Audiences + VIDEO (3:44)
The Most Important Things To Remember
North Star Metrics
Layers Are The Enemy
CRO Vitality
Achieving Turbo Traction + VIDEO (4:47)
See You On Slack!

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