Training Overview

This training course features two 90-minute webinar lessons, each including presentations and up to 30 minutes of Q&A. Replays will be made available to those who can’t attend live.

Topics Covered

Horizontal vs. vertical scaling

Pixel optimization

The learning phase

Audience overlap

Social proofing

Bidding and budgeting

Your pitch and funnel

What You’ll Learn

A deep and thorough understanding of the most advanced strategies for scaling to achieve long-term success and ROI. You’ll learn the following:

Signs that you’re ready to scale

Steps to take to begin scaling the right way

What you need to have in place before scaling

What type of results and expectations you should set

Why scaling is harder and harder each day

Types of scaling and their positive and negatives