The Natural Charm Installation System is primarily made up of video footage from a live seminar and runs for just under two hours. Jason Capital gives a presentation on what he believes it takes to become a charming man. The goal, he states, isn’t to seduce one woman, but to seduce the entire world.
What he means by this is that you are the kind of person that everybody likes and wants to be around. So you’re not just going to adopt an attractive persona when you go out to ‘game’ girls. You have to change into a person that is naturally charming with everyone. Essentially it’s about becoming sure of who you are and moving through the world in an effortless way that just draws people in.
Something that is talked about here is how to set a new default state for yourself. This just means the state that you are in most of the time in your day to day life. Jason states that by consciously focusing on creating the kind of state he teaches, that after 90 days this will just become your default setting. This is going to take a fair amount of effort on your part, but will pay off in helping you to be a naturally more positive and charming man.
What Is Charm?
Jason defines charm as such: ‘It is when someone you admire makes you feel significant’. To be admired, you need to possess a certain amount of value or status. This doesn’t mean you have to be rich or hold an important job, it’s more about being confident and sure of who you are as a man.
The course goes into the specifics of how a charming person acts and the traits that they possess. If you’re familiar with dating advice then a lot of this won’t be new information to you. A lot of it revolves around your subcommunications, as everything you do and say has more impact than just the words you use.
So you’ll be getting information and demonstrations on things such as eye contact, body language, tonality, being unreactive and having a playful attitude amongst others. Jason comes across as very self-assured, fun and decisive, and does a good job of embodying the traits that he wants you to learn.
There’s a really great example that Jason gives of a girl he was with in Las Vegas who didn’t want to go out clubbing with him. He demonstrates exactly how he was able to get her to come out with him by ‘changing her mood, not her mind’. This isn’t a new concept in the dating industry, but it’s one that I think many guys fail to properly understand. If you can get a solid grasp on how to do this properly, it will have an enormous impact on your relationships with women.
While you’re able to see him demonstrate the various things he talks about throughout the seminar, for whatever reason the video cuts out about 20 minutes from the end. You can still here the audio and there is a written transcript on a black screen, but you can’t see the footage. This isn’t ideal, as he talks about some things that would be really helpful to see demonstrated. There’s an eye contact and body language technique he describes, but you’ll have to imagine how it looks as you can’t see him demonstrate it.
This product aims to turn you into a naturally charming person so that you will become a charismatic person that is attractive to everyone. The focus is less on learning tricks and techniques, but rather attitudes and mindsets that become a part of who you are.
There is some good information here and overall it is a solid product.

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