In this course you’ll learn how to…

Test your creative for maximum impact and how to use your ad spend to make your creative even better​Set up your ad account the right way so that you can take advantage of Facebook’s algorithms instead of constantly fighting against them.Create a landing page that converts—and how to test into even better conversion as time goes on​Adopt the “funnel mentality” that gives our campaigns greater Reach, ROAS, ROI—and in turn—ensures we never have to rely on “virality.”If you’re ready to build your super-brand with ads (or build super-brands for your clients), don’t leave out one of the most important and overlooked aspects of a successful video campaign—the launch. Learn from the TENS OF MILLIONS of dollars we spend every year, and shortcut to your own success.

Here’s what you’ll get:

• 01. Launch Strategy
• 02. Research
• 03. Landing Page Design
• 3.5. Upsell, Checkout & Thank You Pages
• 04. Email Marketing
• 05. Facebook Ads Manager & Google Analytics
• 06. Editing Main Ad for Conversions
• 07. Remarketing Videos
• 08. Facebook Ad Buying Strategy
• 09. Hitting Publish
• 10. Bonus. Director’s Commentary