Here’s what you’ll get:
WEEK 01: NICHE
- Owning a niche is key for a profitable freelance business. Use my niching framework to discover the most profitable niche for you and become a go-to expert in your field.
WEEK 02: MESSAGING
- Discover 5 messaging tactics to stand out in your niche, and use my scripts to effectively communicate and validate your unique value proposition.
WEEK 03: WEBSITE
- Start building a brand in your niche with a website that reflects your newly-uncovered unique value proposition and captures your ideal clients’ interest.
WEEK 04: MARKETING SYSTEMS
- Discover the optimal marketing strategy for you, based on your goals and strengths. You’ll end this module knowing the exact actions you need to take every day and week to ensure you’re always bringing in new clients.
WEEK 05: PRICING STRATEGY
- Discover how to use my Pricing Pyramid to price your services in a way that demonstrates your value, increases profitability, and makes sense for your business, niche, and value proposition.
WEEK 06: SALES & NEGOTIATION
- Learn exactly how to navigate sales calls, negotiations, money-talk, and rejections. These are the skills you need to stop selling and start closing, and create a steady stream of high-value clients.
WEEK 07: EFFECTIVE OUTREACH
- While your marketing systems gain momentum, use these effective outreach strategies to find your next clients – and the first ones to match your new niche, value proposition, and pricing.
WEEK 08: PROFITABILITY & FINANCES
- These are the skills most freelancers neglect – and yet, one of the most crucial to create a profitable freelance business. From bank accounts, taxes and invoices to the secrets to creating sustainable cash flow, I’m covering it all.
WEEK 09: BUSINESS OPERATIONS
- There’s a lot more to serving clients than just being great at what you do. Here you’ll see exactly how I handle time-tracking, project management, goals, metrics, proposals and contracts, CRM systems and more – including tons of templates and ready-to-use resources.
WEEK 10: CLIENT RELATIONSHIPS
- Following up, closing upsells, and securing referrals… Healthy and profitable client relationships are key for any successful freelance business.
WEEK 11: DELEGATING
- As your freelance business grows, outsourcing will be key to scaling and increasing profitability. It’s also what allows you to stay in your zone of genius. Discover exactly what and how to outsource, as well as the ins-and-outs of working with other creators.
WEEK 12: GROWTH
- You’ll need systems to ensure the continued growth of your business – and as usual, I got you covered. From lead generation to finances to strategic planning and personal growth, this is the stuff that will make you a six-figure freelance designer.