Marketing Is Complicated. Lab Makes It Easy.
DM Lab is a Membership Community of Over 10,000 Marketers and Founders, Plus All the Checklists, Templates, and Trainings You Need To GET MARKETING DONE.
Ready To Make Marketing Easy? Try Lab FREE for 14 Days…
Activate Your Trial for Instant Access to:

• A library of 36 marketing playbooks (and growing every month)
• 11 comprehensive master classes PLUS future updates to keep you on the cutting edge of digital marketing
• A supportive community of 10,000+ marketers to answer any and all of your questions
• PLUS, exclusive discounts and deals on the tools you’re likely already using (this one benefit should literally pay for itself)

36 Marketing “Playbooks” That GET STUFF DONE
36 (and counting) actionable, step-by-step checklists that produce specific results and allow you to understand and implement complex marketing tactics with ease and speed. Including:

• Facebook Ads Playbook
  How to leverage Facebook to quickly (and cheaply) launch, test and scale your traffic campaigns
• Google Ads Playbook
  How to set up a Google Ads account and launch a new Search Campaign—budget, bidding, and all
• Email Follow-Up Campaign Playbook
  Plan and create a follow-up campaign to help you win back customers and increase overall engagement
• Editorial Calendar Playbook
  Create an editorial calendar that will streamline your content creation and maximizethe amount you’re able to crank out on a regular basis.
• Landing Page Builder Playbook
  Learn the 15 key elements every successful landing page needs and build out a page that is ready to generate email opt-ins and sales for your business.
• Promo Calendar Playbook
  Build a promotional calendar that roadmaps your customer communication to keep it consistent across all channels and media.
• Product Launch Playbook
  How to from nothing to launching a new product—and getting your first customer
• Funnel Builder Playbook
  Build and launch a marketing funnel that drives leads and conversions and gets your customers to keep coming back
• Email List Builder Playbook
  The roadmap that will take you through every deliverable you need to build out a funnel to attract new leads and email subscribers.
• 1-Minute Facebook Video Ad Playbook
  The 5-step roadmap to create a 1-minute video that turns ice-cold prospects into buyers and promoters of your business.
• Blog Content Engine Playbook
  A duplicatable system to crank out share-worthy, clickable blog content that gets traffic & converts that traffic into sales
• Customer Avatar Playbook
  Learn what a customer avatar is and the steps to create it so you can finally get clear on who you’re selling to and craft a tailored message for your audience.
• Lead Magnet Builder Playbook
  How to create a Lead Magnet that will provides value and drive a steady stream of leads to your business
• Homepage Builder Playbook
  How to create, and audit, a custom homepage that is sure to dazzle your customers—without being a designer

11 Marketing Courses & Certifications PLUS ALL Updates & New Trainings
These 8 core marketing certifications and 3 elective cover essential marketing diciplines like copywriting, paid media, marketing strategy, content, and more…

• Copywriting Mastery
  Get our step-by-step plan for crafting persuasive copy that flat-out sells and get certified as a Direct-Response Copywriting Specialist.
• Paid Traffic Mastery
  Get our PROVEN plan for guaranteed traffic and a system for acquiring new customers. Plus get certified as a Customer Acquisition Specialist.
• Content Marketing Mastery
  Get our step-by-step plan for turning content into free, organic traffic and get certified as a Content Marketing Specialist.
• Email Marketing Mastery
  Get our step-by-step plan for using advanced email marketing strategies to massively monetize any email list and get certified as an Email Marketing Specialist.
• Search Marketing Mastery
  Get our step-by-step plan for generating free organic traffic and get certified as a Search Marketing Specialist.
• Conversion Funnel Mastery
  Get access to our proprietary customer getting strategy and get certified as a Customer Value Optimization Specialist.
• Social Media Mastery
  Get our step-by-step plan for tracking, measuring and (more importantly) monetizing social media and get certified as a Social Media Manager.
• Optimization & Testing Mastery
  Get a crash course in other valuable optimization methods that “move the needle” and get certified as an Optimization & Testing Specialist.
• Data & Analytics Mastery
  Get our step-by-step plan for building a powerful analytics dashboard and get certified as an Analytics & Data Specialist.
• Community Management Mastery
  Get a proven strategy for creating and growing a thriving online community that impacts your business’ bottom line and get certified as a Community Management Specialist.
• Ecommerce Marketing Mastery
  Get our step-by-step process to make more sales & profit from your ecommerce store and get certified as an Ecommerce Marketing Specialist.