Make Smart Business Decisions

What You’ll Get:

When you enroll today, you’ll receive instant access to:

The Analytics & Data Mastery Course

7 Core Modules

72 Video Lessons

11 Handouts

7 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

A badge designating you as a Certified Analytics & Data Specialist that can be hosted on your website, email signature and LinkedIn profile

A digital, printable certificate suitable for framing

Status and recognition as a Certified Analytics & Data Specialist

Course Details and Description

What You’re About To Discover:

The exact same strategies we use here at DigitalMarketer to collect data, analyze it, and make smart data-driven decisions about our business

How to build a complete analytics dashboard that reveals the overall health of your company in one glance

Why it’s essential to remove outliers to avoid misleading data so you don’t make bad decisions (along with the exact formulas to do it)

How to calculate the lifetime value of a customer (this is ESSENTIAL if you want to know how much you can afford to spend to acquire new customers at a profit)

An 8-step flowchart that shows you an easy, step-by-step process for turning raw numbers into meaningful actions

How to set up full-funnel tracking so that you can immediately plug any leaky buckets in your systems and optimize the steps that will generate the biggest results

Why you MUST contextualize your data to make sense of it, and how to use “The Analyst’s Toolkit” to find out what’s REALLY going on in your business

How to measure customer satisfaction using metrics like refund rate, churn rate, and our custom-built membership retention report

Why you should be tracking the banner click % for each blog post to measure how well it creates interest in your product or service

How to keep a finger on the pulse of your audience using Reputation Score and a Qualitative Trend Report

How to track visitor recency and use it to gauge the effectiveness of your company’s branding efforts

The “Retargeting Naming System” that makes tracking your funnel performance super simple (this is the *key* to diagnosing the health of your entire sales funnel)

How to identify the critical 3-5 data points for YOUR business (no matter the size), how to track them, and how to use this data to actually generate more leads and sales

How you can use digital analytics to measure the impact of your company’s OFFline marketing (this will really impress your boss)

How to accurately track your all-important monetary metrics including sales, average order value, and revenue per visitor

How to identify which traffic sources are most valuable to your business (using our custom-made UTM Parameter Builder)

Why you can’t rely on averages or aggregates, and how to drill down to meaningful specifics instead

How to analyze the performance of each channel in your marketing so you can make intelligent decisions about how to scale your business

What “Cohort Analysis” is, and how to use this advanced tool to learn more about the true value of your membership program

How to measure your share of search to compare your company’s performance against your competitors

Course Breakdown:

Module 1: An Introduction to Data Analysis

Lesson 1: Introduction from the Instructors

Lesson 2: Here’s What To Expect

Lesson 3: What Data Analysis Is (And What It Can Do for Your Business)

Lesson 4: Why All Business Must Be Data-Driven

Lesson 5: Analysis and the Funnel

Lesson 6: What Data Matters to Business

Lesson 7: Data Analysis Building Blocks

Module 2: Data Collection Strategies

Lesson 1: Introduction to Google Analytics

Lesson 2: Google Analytics Layout & Understanding

Lesson 3: Introduction to Google Analytics Segments

Lesson 4: Tracking Site Visitors

Lesson 5: Using the UTM Parameter Builder

Lesson 6: Pulling CRM & eCommerce Data

Lesson 7: Pulling Paid Traffic Data

Lesson 8: Creating and Naming Retargeting Lists

Lesson 9: Starting with Data

Lesson 10: Finding Outliers with Math

Module 3: Top of Funnel Analytics

Lesson 1: Top of Funnel Goals & KPIs

Lesson 2: New Visitors

Lesson 3: Direct Visitors

Lesson 4: Retargeting & Segmentation

Lesson 5: Total Visits

Lesson 6: Top of Funnel Deep Dive Metrics

Lesson 7: Channel Splits

Lesson 8: Bounce Rate

Lesson 9: Branded Search Volume

Lesson 10: Top of Funnel Pixeling

Lesson 11: Visits

Lesson 12: Applying Top of Funnel Metrics

Module 4: Middle of Funnel Analytics

Lesson 1: Middle of Funnel Goals & KPIs

Lesson 2: Visitor Recency

Lesson 3: Banner Click %

Lesson 4: Leads Generated

Lesson 5: Tracking Middle of Funnel Retargeting Lists

Lesson 6: Direct Visitor Count

Lesson 7: Middle of Funnel Deep Dive Metrics

Lesson 8: Social Media Followers

Lesson 9: Banner Click % at the Post Level

Lesson 10: Number of Comments

Lesson 11: Number of Social Shares

Lesson 12: Applying Middle of Funnel Metrics

Module 5: Bottom of Funnel Analytics

Lesson 1: Bottom of Funnel Goals & KPIs

Lesson 2: Number of Goods Sold

Lesson 3: Retargeting & Segments

Lesson 4: Average Order Value

Lesson 5: Revenue Per Visitor

Lesson 6: Days to Conversion

Lesson 7: Bottom of Funnel Deep Dive Metrics

Lesson 8: Channel Split (Offers)

Lesson 9: Bounces (Offers)

Lesson 10: Promo Email Campaigns

Lesson 11: Funnel Evaluation

Lesson 12: Applying Bottom of Funnel Metrics

Module 6: Retention and Monetization Analytics

Lesson 1: Retention & Monetization Goals & KPIs

Lesson 2: Membership Retention Report

Lesson 3: Traffic ROI Report

Lesson 4: Refund Report

Lesson 5: Monetization Funnel Conversion Rate

Lesson 6: Retention & Monetization Deep Dive Metrics

Lesson 7: Content Email Metrics

Lesson 8: Cohort Analysis

Lesson 9: Reputation Score

Lesson 10: Qualitative Trend Report

Lesson 11: Customer Lifetime Value

Lesson 12: Applying retention & Monetization Metrics

Module 7: Running a Data Driven Business

Lesson 1: Analytic Decision Making

Lesson 2: Applying the Analyst’s Toolkit

Lesson 3: Segments & Drilling Down

Lesson 4: Analytic Trends

Lesson 5: Business Analyses to Start Immediately

Lesson 6: Transitioning from Reactive to Proactive Analysis