Make Smart Business Decisions

What You’ll Get:
When you enroll today, you’ll receive instant access to:
The Analytics & Data Mastery Course
7 Core Modules
72 Video Lessons
11 Handouts
7 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Analytics & Data Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Analytics & Data Specialist

Course Details and Description
What You’re About To Discover:
The exact same strategies we use here at DigitalMarketer to collect data, analyze it, and make smart data-driven decisions about our business
How to build a complete analytics dashboard that reveals the overall health of your company in one glance
Why it’s essential to remove outliers to avoid misleading data so you don’t make bad decisions (along with the exact formulas to do it)
How to calculate the lifetime value of a customer (this is ESSENTIAL if you want to know how much you can afford to spend to acquire new customers at a profit)
An 8-step flowchart that shows you an easy, step-by-step process for turning raw numbers into meaningful actions
How to set up full-funnel tracking so that you can immediately plug any leaky buckets in your systems and optimize the steps that will generate the biggest results
Why you MUST contextualize your data to make sense of it, and how to use “The Analyst’s Toolkit” to find out what’s REALLY going on in your business
How to measure customer satisfaction using metrics like refund rate, churn rate, and our custom-built membership retention report
Why you should be tracking the banner click % for each blog post to measure how well it creates interest in your product or service
How to keep a finger on the pulse of your audience using Reputation Score and a Qualitative Trend Report
How to track visitor recency and use it to gauge the effectiveness of your company’s branding efforts
The “Retargeting Naming System” that makes tracking your funnel performance super simple (this is the *key* to diagnosing the health of your entire sales funnel)
How to identify the critical 3-5 data points for YOUR business (no matter the size), how to track them, and how to use this data to actually generate more leads and sales
How you can use digital analytics to measure the impact of your company’s OFFline marketing (this will really impress your boss)
How to accurately track your all-important monetary metrics including sales, average order value, and revenue per visitor
How to identify which traffic sources are most valuable to your business (using our custom-made UTM Parameter Builder)
Why you can’t rely on averages or aggregates, and how to drill down to meaningful specifics instead
How to analyze the performance of each channel in your marketing so you can make intelligent decisions about how to scale your business
What “Cohort Analysis” is, and how to use this advanced tool to learn more about the true value of your membership program
How to measure your share of search to compare your company’s performance against your competitors

Course Breakdown:
Module 1: An Introduction to Data Analysis
Lesson 1: Introduction from the Instructors
Lesson 2: Here’s What To Expect
Lesson 3: What Data Analysis Is (And What It Can Do for Your Business)
Lesson 4: Why All Business Must Be Data-Driven
Lesson 5: Analysis and the Funnel
Lesson 6: What Data Matters to Business
Lesson 7: Data Analysis Building Blocks

Module 2: Data Collection Strategies
Lesson 1: Introduction to Google Analytics
Lesson 2: Google Analytics Layout & Understanding
Lesson 3: Introduction to Google Analytics Segments
Lesson 4: Tracking Site Visitors
Lesson 5: Using the UTM Parameter Builder
Lesson 6: Pulling CRM & eCommerce Data
Lesson 7: Pulling Paid Traffic Data
Lesson 8: Creating and Naming Retargeting Lists
Lesson 9: Starting with Data
Lesson 10: Finding Outliers with Math

Module 3: Top of Funnel Analytics
Lesson 1: Top of Funnel Goals & KPIs
Lesson 2: New Visitors
Lesson 3: Direct Visitors
Lesson 4: Retargeting & Segmentation
Lesson 5: Total Visits
Lesson 6: Top of Funnel Deep Dive Metrics
Lesson 7: Channel Splits
Lesson 8: Bounce Rate
Lesson 9: Branded Search Volume
Lesson 10: Top of Funnel Pixeling
Lesson 11: Visits
Lesson 12: Applying Top of Funnel Metrics

Module 4: Middle of Funnel Analytics
Lesson 1: Middle of Funnel Goals & KPIs
Lesson 2: Visitor Recency
Lesson 3: Banner Click %
Lesson 4: Leads Generated
Lesson 5: Tracking Middle of Funnel Retargeting Lists
Lesson 6: Direct Visitor Count
Lesson 7: Middle of Funnel Deep Dive Metrics
Lesson 8: Social Media Followers
Lesson 9: Banner Click % at the Post Level
Lesson 10: Number of Comments
Lesson 11: Number of Social Shares
Lesson 12: Applying Middle of Funnel Metrics

Module 5: Bottom of Funnel Analytics
Lesson 1: Bottom of Funnel Goals & KPIs
Lesson 2: Number of Goods Sold
Lesson 3: Retargeting & Segments
Lesson 4: Average Order Value
Lesson 5: Revenue Per Visitor
Lesson 6: Days to Conversion
Lesson 7: Bottom of Funnel Deep Dive Metrics
Lesson 8: Channel Split (Offers)
Lesson 9: Bounces (Offers)
Lesson 10: Promo Email Campaigns
Lesson 11: Funnel Evaluation
Lesson 12: Applying Bottom of Funnel Metrics

Module 6: Retention and Monetization Analytics
Lesson 1: Retention & Monetization Goals & KPIs
Lesson 2: Membership Retention Report
Lesson 3: Traffic ROI Report
Lesson 4: Refund Report
Lesson 5: Monetization Funnel Conversion Rate
Lesson 6: Retention & Monetization Deep Dive Metrics
Lesson 7: Content Email Metrics
Lesson 8: Cohort Analysis
Lesson 9: Reputation Score
Lesson 10: Qualitative Trend Report
Lesson 11: Customer Lifetime Value
Lesson 12: Applying retention & Monetization Metrics

Module 7: Running a Data Driven Business
Lesson 1: Analytic Decision Making
Lesson 2: Applying the Analyst’s Toolkit
Lesson 3: Segments & Drilling Down
Lesson 4: Analytic Trends
Lesson 5: Business Analyses to Start Immediately
Lesson 6: Transitioning from Reactive to Proactive Analysis

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