ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy

Here’s what you’ll get:

• Prioritize your marketing efforts – Use frameworks to identify the important initiatives to focus on in a sea of options.
• Make a tangible impact – Learn how to organize marketing experiments and measure results.
• Earn respect and recognition from management – Gain a greater understanding of stakeholder roles and how to communicate effectively.

• The 8 core areas of marketing, and how they support business objectives.
• Common misconceptions about marketing, and how marketers fall into their trap.
• How to effectively partner with sales, and why it’s critical to success in a for-profit company.

• How to pinpoint the stakeholders and the role they will play in your strategy — to execute successfully, you’ll need sponsors, collaborators, and allies inside your company.
• How to identify and source key market data, like information from internal documentation, databases, historical analytics and more.
• How to plan for unavailable market data – Whether previous teams worked on strategy or not, you’ll need to develop some information from from scratch, to reflect your new perspective.

• Interview stakeholders about the market while assessing what role they’ll play in your strategy.
• Get valuable insights from marketing data including customer profiles, competitive landscape, marketing history, and market trends.
• Fill in the gaps and augment data to get a clear picture for decision-making.

• How to organize your insights in a matrix – a document that cross-references the 8 core areas of marketing and a SWOT analysis.

• Organizing a minimum viable marketing strategy
• Using an OGSM framework to align objectives, goals, strategies and measures
• Best practices for goal-setting and tracking.

•  A kick-off meeting to build excitement and stakeholder support.
• Tools to keep you organized and sharing progress across departments.
• Best practices for continuing down an agile path to success.

Sale page: ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy

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