Cole Gordon – Unlimited Leads Licensing Program

What You’ll Learn In Unlimited Leads Licensing Program

Course Curriculum
Start Here: Intro & Onboarding

• Introduction & How This Program Works
• MDR vs. SDR Model – And Which To Go With

02: Lead Generation
Funnel #1 – Group

• Facebook Group Set Up
• Filling the Facebook Group
• Facebook Group Content Strategy
• Easy Button for Content
• Closer Crash Course
• Facebook Group Email Strategy
• Writing Great Content & Copywriting Strategies
• Hiring Your Content Out
• Facebook Group Email Strategy
• KPIs For Group Funnel
• Setting Strategy

Funnel #2 – Paid VSL

• Overview of VSLs
• VSL Math & KPIs
• IMPORTANT: Do NOT Deviate From Baseline
• 2 Quick Things Before Diving Into VSL Training
• Direct VSL – Messaging
• Direct VSL – Ads
• Direct VSL – Funnel / Tec
• Setting Strategy
• Setting Strategy
• Direct VSL – Common Pitfalls
• Direct VSL – Quick & Dirty Facebook Ad Set Up
• Direct VSL – Ads Breakdown 2
• Direct VSL – Examples/ Critiques
• Direct VSL – Examples/ Critiques 2
• Indirect VSL – Messaging
• Indirect VSL – Ads
• Indirect VSL – Tech
• VSL Templates

Funnel #3 – IG Shoutouts

• IG Shoutouts: Start Here
• Instagram Shoutouts Training
• Cole & Bashar – IG Shoutouts

Funnel #4 – End to End Outbound Sales

• Intro to End to End Training
• Why End to End Outbound
• Overview Of The System Part 1
• Overview Of The System Part 2
• Initial Email Creatives
• Follow Up Email Creatives
• Testing Guidelines
• KPIs For Email
• Lead Source Overview
• Lead Sourcing Workflow
• Cold Email Tech, Set Up & Replies – Overview
• Cold Email Tech Training
• Reply Examples
• Triage Calls For Cold Email

Applications and Show Rates

• How To Structure Your Applications

Email & SMS Marketing

• Email Marketing & Deliverability – Full Training
• Email Marketing – Our Sequence
• SMS Marketing Overview

03: MDR Setter Processes
Setters Overview (WATCH FIRST)

• Setter Systems & Processes

Setting Processes For VSL Funnel

• Overview Of The System
• KPIs For VSL Funnel
• Troubleshooting
• A Quick Note On Utilizing FB Groups w/ VSL
• Texting Opt Ins
• Outbound Calls – Intro
• Outbound Calls – Script
• Triage Script – Intro
• Triage Script – Problems First Syntax (Training)
• Triage Script – Goals First Syntax
• Example Call Breakdown: Outbound & Triage
• Example Call Breakdown: Triage Only
• Aloware Tutorial

Setting Processes For Group Funnel

1. Overview Of System
2. KPIs For Group Funnel
3. Troubleshooting
4. Texting Opt Ins
5. Outbound Messenger Strategy
6. Non-Intent Based Script – Overview
7. Non-Intent Based Script For 2-Steps
8. Non-Intent Based Script For Group Joins
9. Increasing Open Rates
10. Non-Intent Based Script For Cold Reach Outs
11. Intent Based Script – Overview
12. Basic Follow Ups (For When You Get Ghosted)
13. Outbound Calls – Intro
14. Outbound Calls – Script
15. Triage Script – Intro
16. Triage Script – Problems First Syntax (Training)
17. Triage Script – Goals First Syntax
18. Video Example Call Breakdown: Outbound & Triage
19. Example Call Breakdown: Triage Only
20. Aloware Tutorial

Setting Processes For Email/ SMS/ IG/ FB Personal

• Setting Processes For Email/ SMS/ IG/ FB Personal

Youtube Ads
Creative Production

• The Perfect Youtube Ads Script
• The Perfect Youtube Ads Script Example/ Case Study
• 7 Figure Youtube Ads (Swipe Files)
• How To Film Your Youtube Ads (Best Practices)
• How To Film Your Youtube Ads On Your iPhone
• Video Editing & Post-Production Cheat Sheet
• The Video Ads Funnel (Retargeting Ads)
• How To Upload Your Ads To Your Youtube Channel
• End of Day process

Google Ads Set Up
How To Create A Google Ads MCC

• How To Create A Google Ads Analytics Account
• How To Create GA4 Audiences
• How To Navigate Inside Your Google Ads Account

Tracking & Conversions

• 1. Google Ads Conversion Actions
• 2. Creating Your First Tag & Triggers
• 3. Setup The Rest Of Funnel W/ Google Ads Manager
• 4. How To Check If Tags Are Installed Correctly
• Conversion Action Sets
• Bonus – Tracking Start To Finish – Call With Clark

Targeting

• Youtube Ads Targeting Timeline
• Adspend.com – YT Ads Targeting Template
• How To Upload Customer Lists To Google Ads Account
• Exclude Customers Already Converted From Campaigns
• New YouTube Ads Targeting Guide for 2025

Launching

• Setting Up Campaigns
• Google Ads Editor Training
• Avoid This $2,000 Youtube Ads MISTAKE!
• How To Create Custom Columns
• Funnel Tracking Sheet

Optimizing & Scaling

• Fractal Targeting – EXAMPLE (Live Client Call)
• Finding An Infinite Number Of Audiences To Target
• Fixing Campaigns That Stop Spending/ Won’t Spend

Bonus Presentation

• Profitably Spend 6 Figures A Month On YouTube Ads

Performance Max – Training

• Campaigns Part 1
• Campaigns Part 2

05: Facebook Ads
Introduction & Overview

• Introduction
• Quick tour of the Facebook Ads interface

Initial Setup & Tracking

• Introduction
• Creating your Business Manager Account
• Creating or Moving your Business Page
• Creating Your Ad Account
• Creating and Connecting Your Meta Pixel to Your Ad
• Managing and Verifying Your Domain
• Facebook Tracking Setup Part 1
• Facebook Tracking Setup Part 2
• Facebook Tracking Setup Part 3

Targeting

• Introduction to Targeting
• Using Facebook’s In-Built Targeting Features
• Using Facebook’s Look-a-Like Targeting Features
• Preparing Your Audiences

Ads

• Preparing Your Ads

Launching

• Introduction and Understanding Your KPI Targets
• Setting up your Reporting Columns
• Campaign Structure Setup
• Campaign Setup Demonstration
• Retargeting Campaigns
• Top of Funnel Video Campaigns
• Alternative Quick Start Method – Using Lead Ads
• How to Make Decisions on your Audiences Ad Testing

Scaling and Ongoing Testing

• Optimizing and Scaling
• Ongoing Testing

06: Tik Tok Ads

• Overview
• Setting Up & Launching Tik Tok Ad Campaigns
• Optimizing & Scaling Tik Tok Ad Campaigns
• Tik Tok Ad Creative Breakdowns

Closer Training Part 1: Intro & Discovery

• Overview of Closer Training Pt 1
• Sales Process Overview
• Adjustments For 2-Call Closes
• Sales Best Practices
• Call Introduction
• Two Syntaxes Explained
• Discovery Syntax #1: Problem-First Syntax
• Discovery Syntax #2: Goals First Syntax
• Want to Become a Master At Asking Skilled Questions? Watch This
• How to Take Notes On Your Sales Calls
• Transitioning to the Pitch
• Transitioning to the Pitch (Alternative Method)
• Example Call: Goals First Syntax – Biz Opp Offer
• Example Call: Problems First Syntax – Business Offer

Unique Mechanisms w/ Todd Brown

• Unique Mechanisms w/ Todd Brown

Creating Sales Pitches That Sell

• Offer Packaging (Pitch Codex – Intro)
• How To Pitch
• Creating Your Pitch (w/ Example)
• Pitch Case Study

Inner Game Of Sales™

• The Inner Game Of Sales

Advanced Subcommunication & Tonality™

• Sub-communication & Tonality

The Vault

• Cole Breaking Down His Own Call #1
• Cole Breaking Down His Own Call #2
• Cole Breaking Down His Own Call #3
• Consulting Offer Breakdown
• Fitness Offer Breakdown
• Pre-Pitch Method
• Upgrade Calls & Back-End Offer
• Assessment Form Training
• Selling w/ Case Studies

Sale Page: Cole Gordon – Unlimited Leads Licensing Program