BossBabe – Natalie and Danielle – Online Launch School

WHAT WE’RE GOING TO TEACH YOU…

Online Launch School is a 12-week program designed to walk you step by step through a successful launch of your online product or service.

It’s for you whether you’re just starting out or you’re re-launching something existing within your business.

We want to help you take the guesswork out of sold-out launches so that you can sign more clients, make more money and keep growing consistently month after month.

MODULE 1: YOUR LAUNCH OFFER

Structure your product or service in this module, so you’re incredibly clear about what you’re launching, at what price and most importantly: to whom.

In this module, we’ll cover:

• The full download of what your product or service is, specifically what it offers and what problems it solves.
• The pricing structure of your product or service, based on a competitive market analysis.
• How to get to know your ideal client inside-out and how to properly communicate the messaging of your marketing.

MODULE 2: PRODUCT MARKET & MESSAGING FIT

You know the value of what you’re selling, but how can you ensure your ideal client sees it too? In this module, you’ll not only dive deep into your ideal clients pain and power points, you’ll do actual testing too to see what resonates and what doesn’t.

In this module, we’ll cover:

• Understanding the pain and power points of your ideal client and how to create content that speaks straight to them.
• ​How to test for product market and messaging fit, so that when you launch, you know you’re going to make sales.
• A dialed in overview of your product market and messaging, once we are sure that there’s demand for your product or service and you’re communicating your message properly to the people demanding it.

MODULE 3: DEVELOPING YOUR LAUNCH BRIEF

Think of this module as your à la carte launch menu. You’ve formed the foundations and now there are multiple ways in which you can launch your product or service. We’ll show you all of your options and you’ll choose which platforms, elements and funnels work for you.

In this module, we’ll cover:

• How to set your launch goals.
• Your full à la carte launch menu (AKA a pick and mix of launch goodies to help you piece together a launch that feels aligned with you and your strengths).
• Developing your own launch brief based on your goals.
• ​Mapping out your pre-launch tracker.

MODULE 4: LAUNCH ELEMENT SET-UP

From sales pages to funnels and automations, we’ll be showing you how to create the elements you need for a successful launch start-to-finish in this module.

In this module, we’ll cover:

• What your launch funnel should look like start-to-finish.
• The full tech stack you need to execute on your funnel (which is easier than you think… even if you’re the least techy person ever).
• The templates and assets you need to make your launch run seamlessly front and back end.

MODULE 5: PRE-LAUNCH REQUISITES

You’re nearly good to go, but the success of your launch starts way before your launch. You want to spend time warming up your audience and providing valuable content that helps build the know, like and trust factor before you launch an offering.

In this module, we’ll cover:

• Your pre-launch content strategy.
• Seeding your launch elements into your pre-launch content.
• Generating an audience to sell to ahead of your launch (nope, you don’t need thousands of social media followers to sell-out your launch).

MODULE 6: DAY-BY-DAY LAUNCH SCHEDULE

You’ve got everything you need set-up, now it’s time to plan your day-by-day play. This document is going to be your launch bible for this and every other launch you’ll ever do. You’ll be able to use this schedule to replicate successful launches for yourself… or give it to your team as you expand your business.

In this module, we’ll cover:

• What a day-by-day launch playbook looks like.
• How to plan out a launch schedule that helps you achieve your revenue goals.
• The most important things to cover when briefing your team ahead of your launch.

MODULE 7: IT’S LAUNCH WEEK!

It’s here! Doors are open and you’re ready to have your biggest launch yet! In this module, we’ll be holding your hand through the process to make sure you feel super supported and clear on what you’re doing each day. Yep — it’s possible to hit all of your goals with ease and grace!

In this module, we’ll cover:

• How to execute on your launch schedule without overwhelm.
• Daily learnings, reflections and motivation to help you feel energized and clear.
• Course correction tactics to make sure your launch stays on track with your goals.

MODULE 8: POST – LAUNCH DEBRIEF

Doors are closed, you’ve hit your launch goals and now it’s time to reflect. Your debrief is one of the most important parts of your launch, as you’ll learn what worked, what didn’t and then you’ll playbook it for your next round.

In this module, we’ll cover:

• How to do a post-launch analysis and debrief (oh, and how to celebrate that you’ve just had your biggest launch yet).
• Updating your launch playbook with your findings for your next launch.
• How to ensure you keep your new clients happy.

MODULE 9: BUILD AN AUTOMATED SALES SYSTEM WITH YOUTUBE

Learn tips directly from our YouTube Strategist. (Wait until you see the epic things she’s accomplished with organic marketing on YouTube!)

In this module, we’ll cover:

• How to set up your YouTube channel for sales success
• Expert hacks from years of experience building businesses with YouTube
• Everything you need to know to create sales with YouTube

MODULE 10: WRITE CONVERSION COPY WITH EASE

Expert tips from our very own copywriter! Get insight into the same processes, techniques, and content writing hacks we use at BossBabe.

In this module, we’ll cover:

• What is conversion copy and how do you implement it?
• What pieces of content you actually need
• How to feel confident writing sales copy
• ​How to create massive amounts of content with ease

MODULE 11: RUN SUCCESSFUL FACEBOOK ADS

Learn insider tips from the founder and director of the agency who runs our Facebook ad campaigns. When you’re ready to scale your proven offers, this will be a huge resource to boost your paid traffic and conversions!

In this module, we’ll cover:

• How to use Facebook Ads for your business
• How to set up your Facebook Ads for success
• How to run profitable Facebook Ads

MODULE 12: DONE-FOR-YOU CUSTOMER SERVICE TEMPLATES

Learn directly from BossBabe Co-Founder and COO, Danielle Canty! She’s the absolute Queen of Strategy, Scaling & Integration, She’s the absolute Queen of Strategy, Scaling & Integration – and she’s been behind the scenes making BossBabe into a multi-million dollar brand with top-notch customer experience. This module is priceless!

In this module, we’ll cover:

• How to create an incredible experience for your customers or clients
• Expert tips from Danielle’s years as a serial entrepreneur and investor
• The done-for-you customer service templates you need for your launch

Salepage: BossBabe – Natalie and Danielle – Online Launch School