What’s Inside:

TABLE OF CONTENTS

1. Principles

Understand These

Introduction: What Price for a Logo?

Price Like a Marketer

Inputs, Outputs, or Value: What Are You Selling?

The Many Ways in Which You Deliver Value

2. Rules

Live by These

Price the Client, Not the Job

Anchor High

Say a Price Before You Show a Price

Master the Value Conversation

Offer Options

Limit Unpaid Proposals to One Page

Tips

Use These in Specific Situations

Constructing Your Proposals

Crafting High-Priced Options

Framing Low-Priced Options

Make the Margin in the Middle

Pricing Models

Do Retainers Right

Lease Instead of Sell

Sprints, Points, Tips, Pay What You Like, and More Alternative Pricing Models

Negotiating

Sell Risk Reduction

Nudge, Nudge; Wink, Wink

Never Discount (But When You Do, Do it Right)

Alternatives to Cutting Price

Remove Pricing From the Front Lines

Negotiate Like a Pro

The Next Level

Begin to Untether From Time

The Last Obstacle is You

Bonus Content

4. Tools

Use These to Build & Price Your Proposals

(Action Pack Plus and Action Pack packages only)

Templates, checklists and guidelines you’ll refer to as you navigate each sale.

The 4 Conversations of the Sale

Value Conversation Template

Proposal Guidelines Checklist

3 and 4-column pricing proposal templates

Pricing Creativity Rules Checklist (your pre-presentation go-to)

Pricing Post-Mortem Template (a pricing/profit track record)

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to Price9Dollar account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your Price9Dollar account then going to Downloads Page.