Davey and Krista – Design Strategy School

Build a Strategic Brand & Website Design Studio That Attracts Better Clients and Pays You What You’re Worth

Design Strategy School is a complete, step‑by‑step system that teaches you how to design, price, sell, and deliver strategic brands and websites—so you can stop guessing, stop undercharging, and build a studio that actually supports your life.

Built from a $100k design education and 15+ years of real client work—broken down into a clear, repeatable framework you can use on every project.

Who is this for?

Design Strategy School is for you if:

• You’re tired of winging every project and second‑guessing your work
• You want a repeatable system instead of starting from scratch every time
• You’re ready to charge for strategy—not just execution
• You want clients who respect your expertise and your boundaries
• You want a business that supports your life—not consumes it

No design degree required.

No hustle culture.

Just a proven framework.

What You’ll Learn In Design Strategy School

MODULE ONE: Studio CEO Essentials

• Set up pricing, workflows, and client systems that save time
• Create a professional process clients trust
• Position your website to sell for you

MODULE TWO: Design Principles

• Master the core principles that make designs feel intentional and high-end
• Train your eye so you can confidently say why something works
• Apply these fundamentals to brands, websites, and templates

MODULE THREE: Elements of Design

• Use color, typography, layout, and spacing with intention
• Build visual systems that guide users and support conversion
• Move from “pretty” to purposeful design decisions

MODULE FOUR: Brand & Logo Design

• Build strategic brand concepts-not just Logos
• Present and refine work without endless revisions
• Deliver polished brand assets clients love

MODULE FIVE: Customize a Showit Site

• Create Showit websites with strategy and structure
• Manage website projects from start to launch
• Deliver sites that look good and convert well for your clients

MODULE SIX: Marketing for Designers

• Get found online without doing “all the platforms.”
• Create content that drives inquiries- not just engagement
• Build visibility systems that don’t rely on hustle

MODULE SEVEN: Build Your Mailing List

• Start and grow a healthy email list from scratch
• Create lead magnets that actually convert
• Set up automated sequences that build trust and sell

MODULE EIGHT: Paid Advertising

• Design ads that feel aligned with your brand
• Understand targeting, audiences, and tracking
• Use ads as a tool to increase revenue

MODULE NINE: Portfolio Projects

• Work through real-world design scenarios
• Create diverse, strategic projects you’re proud to show
• Build confidence through guided practice

Sale Page: Davey and Krista – Design Strategy School