Erica Scheider and Rob Lennon – Content Editing 101

Learn the “secrets” behind the changes #1 editors make and how to do them yourself

The ONLY content editing course that gives you tools & frameworks to improve your writing and cut editing time. Guaranteed to kill decision fatigue and build confidence.

Dear writer (new, experienced, or somewhere in between),

Imagine every piece of content you write engages readers from start to finish.

People are hooked, intrigued, and convinced by your lessons and stories.

You tap into people’s emotions whenever you post or publish and attract dream clients into your pipeline.

This dream can become a reality, but only if you understand how to edit your content.

Your content deserves to be seen, read, and remembered.

But…

Weak editing skills sabotage your reach and conversions.

If you don’t have a process for what to change and why, you’ll freeze.

• You’ll never remove friction points because you struggle to identify what needs to get cut and what should stay.
• You’ll never kill your darlings, even though deep down, you know “clear, not clever” is the best way to keep readers in flow.
• And you’ll never become a faster writer because you edit as you write instead of separating the two and following a proven process.

This is a huge bummer for everyone involved.

Your hard work gets ignored, and readers feel disappointed, confused, and bored because your content didn’t live up to its potential.

There’s an easy fix to this, and it doesn’t involve going back to English class or studying grammar.

Announcing: Content Editing 101

Most online writers try to learn and apply editing best practices all at once.

This is a ticket to overwhelm city and a great way to forget everything you’ve learned.

You’ll second-guess every decision you make. Obsess over small details. Get annoyed. And make no meaningful progress.

And then, you’ll give up. You’ll decide content editing is a waste of time or something you’ll never wrap your head around. You lean hard on spell-check and call it a day.

I built this course to save you from feeling overwhelmed by or hating this critical part of the writing process.

And to give you a roadmap of what to do, when, and why.

Content Editing 101 is designed to help you slow down and take it one step at a time.

What You’ll Learn In Content Editing 101

PART 1

CONTENT EDITING 101: RESET YOUR WRITING BRAIN

• Mindset Makeover for Writers: Reprogram yourself to see how cutting the fluff is actually adding to your content.
• Overcome the Myth: Editing isn’t only for professionals. Anyone can do it.
• Editing Essentials Bootcamp: A quick dive into the three types of editing.

PART 2

SENTENCE SURGEON: CRAFT POWERFUL SENTENCES WITH EASE THROUGH COPY EDITING

• Redundancy Removal Toolkit: Techniques to eliminate unnecessary repetition.
• Active Voice Activator: Transform passive to active voice for more impactful writing.
• Tense Mastery Class: Understand tenses and why one rules the others.
• Sentence Structure Simplified: The 4 types of sentences for strong and clear writing, plus when to go concise and when to go long.

PART 3

BIG PICTURE BLUEPRINT: MASTER DEVELOPMENTAL EDITING

• Navigate the Narrative Gap: Identify and fix gaps in your content.
• Amplify Your Argument: Techniques to make stronger, more persuasive arguments.
• Structural Strategy: Master the flow from ‘What’ to ‘Why’ to ‘How’.

All this will teach you everything you need to know to quickly sweep through your first drafts and take them from good to great.

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