Josh Roache – Retargeting AdWords

Retargeting AdWords
Retargeting can increase your conversion rates by up to 70%. Are you remarketing to your website visitors?
Did you know that once a user visits your website, after they leave, you can advertise to them on the other websites they visit? Well, you can! With retargeting, you can serve your ads to users that have already expressed interest in your company by visiting your website. Marketing to users with retargeting can drive your conversion rates through the roof as well as lend massive credibility to your brand. If you want to be a master online marketer then it is mandatory for you to learn retargeting with Google AdWords.

Retargeting AdWords Modules
1. Bird’s Eye View
Understanding retargeting with Google AdWords.
2. Getting Started
Preliminary action steps every retargeter must take.
3. Audience Lists & Custom Combinations
Learn how to setup your audience lists as well as include or exclude users from your lists based on their behavior on your site.
4. Getting Your Marketing Collateral Together
Understand how to define and write your marketing message as well as what forms of marketing creative you will need to launch your campaigns.
5. Building Your First Campaign
In this module, you will learn how to setup retargeting campaigns, everything from developing creative and copy to organization within ad groups.

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